Taking the leap from journalism to PR: 4 tips that translate

Everyone finds his or her own path to the PR world. For me, the road was winding. My career began not in public relations like many of my co-workers here at Franco Public Relations Group, but in journalism. I found my way into the public relations field after more than a decade of covering news[…]

Brad Pitt – the sweet smell of success

So Brad Pitt is the new Chanel No5 spokesmodel. Is it a branding coup (or “coo,” for those who get a little wobbly kneed looking at him)? Hunky guys have shared the space with beautiful women selling various products, but, ah, a man alone with a bottle of Chanel No5. Now that’s sweet (with a hint of musk). Coco[…]

Finding value in an internship

You just graduated from college, maybe even summa cum laude. But, if you don’t have experience in your field, finding a job can be a daunting task. The easiest way to get that much needed experience is to find an internship. In fact, it’s best if you have a few! In public relations, interning at[…]