Working with rather than for is key to success

OK everyone, pair up. It’s time for the three-legged potato sack race. Ready…Set…Go! I think we all know the key to running a successful potato sack race is to work together with your partner. Should one person decide not to participate, you are done, and stuck dragging dead weight as you fight to finish. It[…]

Four reasons to combine media relations and social media

In a world where breaking news is most often spotted first on social media before it’s blasted over the airwaves, it is essential to blend your social media and media relations strategies. Just look at the news of Whitney Houston’s death, which broke on Twitter 47 minutes before it was reported in traditional media. But[…]