Breaking the age barrier: Reaching older generations through social media

Social media, once a simple tool for young people to connect with friends across long distances, has evolved over the years to become a communications tool reaching people of all ages. A 2013 Pew Research study found that, while younger generations are still more active on social media, the number of older people who use[…]

Franco looks back at the 2003 Blackout in Detroit

Today marks the 10-year anniversary of the 2003 Blackout that caused 50 million people across eight states and part of Canada to lose power. Here at Franco Public Relations Group, the significance of this date got us thinking about where we were at that time ­- and how far our power grid has come since[…]