Paid, owned and earned media – Finding the right balance

One of the most important decisions a company can make while constructing its media strategy is to decide the type and location of content that will have the greatest influence on its audience. For many, the first question that comes up in making this decision is whether to focus on creating paid, owned or earned
-> Continue reading Paid, owned and earned media – Finding the right balance

Leonhauser to Retire in December, Kozak to Succeed Her as President

I am pleased to announce that after more than a year of planning and transition, Franco President Maria Leonhauser will retire at the end of this year. Franco Executive VP and Chief Operating Officer Tina Kozak will succeed Maria as president effective January 1. Maria will continue as a consultant with Franco, as well as
-> Continue reading Leonhauser to Retire in December, Kozak to Succeed Her as President

My Life in PR: What retail taught me about public relations

I’ve officially been working in the field of public relations for about three years. Prior to my “new” career, I worked in retail management for 15 years. The more I thought about my professional life, the more I realized how much of what I do now, I practiced every day in retail for 15 years
-> Continue reading My Life in PR: What retail taught me about public relations

Holiday season means more media attention for PR professionals, clients

We can all associate the changing seasons to some of our favorite products (pumpkin spice latte, anyone?)  and fondest memories (cider mills and hayrides!).  And while the holidays mean busy social calendars, they also offer the opportunity for businesses to engage consumers, and to land some great media coverage – if they plan ahead. That’s
-> Continue reading Holiday season means more media attention for PR professionals, clients