What “The Karate Kid” can teach you about public relations

As a child of the 80s, I often relate movies, music and other pop culture references to my daily life. Case in point: During my bi-weekly discussion with our intern, Sarah, we were going through her weekly public relations tasks. My brain scanned the vast 80s trivia knowledge and it dawned on me. I was[…]

Understanding Facebook Advertising

While online advertising has been in the advertiser’s toolbox for some time now, social media options like Facebook advertising might be unchartered territory for some. As an agency, we provide clients with options and recommendations to reach their audiences. More and more, we find ourselves talking about Facebook advertising as a targeted and economical tool[…]