Franco News: Parkinson and Dupuy Join the Team

Mary Parkinson Hired as Assistant Account Executive Parkinson will serve a variety of Franco’s health care and nonprofit accounts providing support with media relations and events. Before joining Franco, Parkinson held an internship with Fleishman Hillard in Detroit and gained experience interning with Good Morning America, World News with Diane Sawyer and WXYZ Detroit.  […]

Donald Trump

Election 2016: The Power of Earned Media

DISCLOSURE: This is not a partisan post, an endorsement for a particular candidate, or a political rant. This is about the power of PR, more specifically, the power of earned media, something I speak about frequently in my business as president of Franco. We’re often asked to measure the value of media coverage, or to[…]

Franco Team at Granite City Detroit

Franco on the Town – February Edition

  February – networking, silly selfies and good food. Some of the Franco crew getting a taste of the new Granite City Food & Brewery Detroit with lunch during mock service.   Franco team member and IABC Detroit President Elect, Andrea Kenski, grabs a selfie with a neat Mayan statue during the International Association of Business Communicators[…]