Account Executive Erica Swoish shows off some client swag at a recent career fair for PRSSA students across Michigan

Connecting with Franco

“You can only know where you’re going, if you know where you’ve been.” That saying can have different meanings for people in all walks of life, but it also holds true for those embarking on the job and internship search. As any recent hire from our office will tell you, the job market is all about connecting[…]

Diesel Gate

Happy National Pet Day

As Franco’s resident crazy dog lady, I had the privilege of interviewing my colleague’s pets for National Pet Day, April 11, to see how they answered some of our toughest job candidate questions.  Here’s what they had to say… Name: Rocky Pet Parent: Account Executive, Erica Swoish Q: How would you describe yourself? A: Well, I’m[…]

Franco Team

A bittersweet departure from a happy home

We talk a lot in public relations and marketing about “third-party validation,” the idea that what somebody else says about you is more trustworthy than what you say about yourself. You trust the restaurant reviewer more than the restaurant’s advertisements, your friend who hated the movie more than the actor praising it on the talk[…]

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New Beer’s Eve: Six client beers

Among the many joys of working with beer, wine and restaurant clients, we learn quite a bit of great trivia. Like the fact that April 6 is celebrated by some as an unofficial U.S. holiday, “New Beer’s Eve.” Some basic research tells us that shortly after the end of U.S. Prohibition, the sale of beer[…]

EMU PRSSA day