Writing for Social Media in a PR World

In our constant search for more ways to watch cat videos, society has stumbled upon the most effective form of mass communication since the radio: social media. PR is about spreading a message, so clients are looking for quality social media plans in addition to traditional media. This means that modern PR firms, like Franco,
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Six cool ties to the tech industry

One of the beautiful things about public relations is getting to work with clients from many different industries, because as us PR pros know, everyone needs PR! One of the industries we work with is the always-growing, ever-changing and exciting technology field. Whether it’s a long-term client or a project based relationship, we love getting
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Michiganian of the year inspired by Detroit

We recently had the pleasure to ask Mark Davidoff, Deloitte Michigan Managing Partner, a few questions about how Detroit inspires him and Deloitte. How does Detroit inspire you? Detroit inspires me every day given all of the tremendous growth in the past number of years. As a matter of reflection, in 1805, after the great
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12 Conferences You Can’t Miss in 2017

Public relations, marketing and social media are constantly changing and it’s hard to keep up with everything going on in our industry. Here are 12 conferences to keep an eye on this year to help you stay on top of the latest developments: Social Media Week, New York Feb. 23-March 3 Gear up for all
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Franco on the Town

Franco spent the holiday season bragging about our clients, shopping for the perfect gift and touring the city of Detroit. Rene joined Hour Detroit managing editor, Dorothy Hernandez, as they visited Amy Andrews and the FOX 2 News crew to show off some cooking skills. Elizabeth and Crista Dean stop for a photo during Granite
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How Detroit inspires a major corporation’s innovation

Every day at Franco we’re working in this city and finding more stories of innovation, creativity and determination that inspire us. “Detroit Inspires Me” is our way to share what makes us proud to be Detroiters. We recently had the pleasure to talk with Matt Simoncini, President and Chief Executive Officer of Lear Corporation and
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