Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide

What was the last piece you wrote that stood out to you? Account Director Elizabeth Robbins-Sabourin kicked off Franco’s Renaissance Readers Book Club with a simple question. The answers were long. Touching letters to friends. Blogs. Postcards from exotic locations. Facebook status updates that took 30 minutes to write. Each Franconian bared a bit of
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Big Names mean Big Opportunities for Franco!

It’s an exciting time to be at Franco!  We have long been committed to increasing the visibility of Detroit brands and businesses both locally and nationally.  We’re advancing that vision with the latest batch of new business, featuring brands from all over the country! Emagine Entertainment, a leader in the cinema entertainment industry located in Michigan, Illinois,
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Get your brand in front of the camera!

6 Steps to Get Your News Published

Media relations – it’s the crux of public relations. It’s storytelling. It’s writing. It’s relationship building. Depending on your clients’ industries, the way you conduct media outreach may differ, but the fundamentals are the same. Here are the steps for a successful strategy to get your news published: 1. Identify goals and objectives. The first
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Oh, the places Franco’s automotive team goes

Most automobiles are well-traveled machines, just like the automotive team at Franco! Our automotive clients take our team from shore to shore across the United States and through Canada to attend events and talk to automakers and media representatives near and far. From the steel in your car’s chassis and the material of your soft-top
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Networking: Love it or hate it, an essential business tool

I have a secret. Not all PR people love networking. Not every PR pro is a natural at working a room. Some actually dislike, even dread, networking opportunities. And there’s a big difference between enjoying events, and actually being an effective networker. But love it or hate it, networking is an essential skill for any
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Franco is Hiring an Assistant Account Executive

Do you love to write, tweet and network? If you’re apt to brag to visitors about the newest Detroit restaurants or Michigan-brewed beer, we should talk. Franco is looking for a creative, detail-oriented Assistant Account Executive with at least one year of media relations experience (agency experience preferred). The ideal candidate has strong organizational, media
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Franco is Hiring an Account Executive

Do you have an affinity for all things highly engineered and a knack for uncovering angles that cut through the clutter of today’s media market? If so, Franco needs someone like you! We’re looking for a creative, detail-oriented Account Executive with at least three (3) years experience. Automotive, tech and/or B2B experience required. The ideal
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