Networking: Love it or hate it, an essential business tool

I have a secret. Not all PR people love networking. Not every PR pro is a natural at working a room. Some actually dislike, even dread, networking opportunities. And there’s a big difference between enjoying events, and actually being an effective networker. But love it or hate it, networking is an essential skill for any
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Franco is Hiring an Assistant Account Executive

Do you love to write, tweet and network? If you’re apt to brag to visitors about the newest Detroit restaurants or Michigan-brewed beer, we should talk. Franco is looking for a creative, detail-oriented Assistant Account Executive with at least one year of media relations experience (agency experience preferred). The ideal candidate has strong organizational, media
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Franco is Hiring an Account Executive

Do you have an affinity for all things highly engineered and a knack for uncovering angles that cut through the clutter of today’s media market? If so, Franco needs someone like you! We’re looking for a creative, detail-oriented Account Executive with at least three (3) years experience. Automotive, tech and/or B2B experience required. The ideal
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Interviewing for Video: 5 Best Practices

The popularity of videos has grown exponentially over the past few years and trends show that it’s not stopping any time soon. If you’re working in PR, marketing or social media, you’ll probably have to record a video at some point. Whether you’re a video pro or just starting out, these best practices are going
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Bob Bury

Detroit Historical Society CEO shares why Detroit inspires him

We recently had the pleasure to ask Bob Bury, Detroit Historical Society Executive Director and CEO, a few questions about the museum and how Detroit inspires him.   Tell us what’s coming up at the museum: Well you know 2017 is a big year for the city. There’s been a lot of big years for
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Detroit Inspires Me Twitter Chat Recap

In honor of 313 Day, Detroit’s unofficial holiday, Franco hosted our first Detroit Inspires Me Twitter chat. In order to spark uplifting conversations about Detroit, we asked people to share some of the things that inspire them about the city. Here’s what we talked about: Q1: What inspires you about Detroit? Q1: What inspires you
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Franco team with editor Lee DeVito

Publication tips from an editor

We recently had the pleasure to chat with Lee DeVito, editor-in-chief of the Metro Times, for some insider intel gleaned by plying him with cookies while we asked questions and reveled in his industry insight. Here’s some of what we talked about:   How has digital media changed the Metro Times? Lee said digital media
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Franco Fit Club

Summer bodies are made in the winter, right? Here at Franco, we want to get in better shape and live healthier lifestyles so many of us have made a commitments to eat more nutritious food, hit the gym and drink more water. To that end, we’ve launched Franco Fit Club to help us stick to
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Top 7 takeaways from Digital Marketing Boot Camp

Didn’t make it to the Detroit Regional Chamber‘s Digital Marketing Boot Camp? Franco team members Adriane, Jen and James summarized the top takeaways (and tweets) from a morning of impressive presenters and panelists including Sola Obayan, Eric Hultgren, Eric Thomas and Marcus Burrell. 1. Don’t get caught up on vanity metrics While vanity metrics, like the number of likes on a
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