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Case Studies |
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Crisis Management: International
Transmission Company (ITC)
In the summer of 2003, International Transmission Company was a
relatively new company in the relatively new industry of open-access
electric transmission. International Transmission transmits
electricity over power lines in a grid that serves customers in
southeastern Michigan. It is one of only two such independent
companies in the nation. In its fifth month as an independent
company, International Transmission was faced with a crisis
situation of monumental proportions . . .
Find Out More >> |
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Community Relations: RSV Awareness
Campaign
MedImmune Inc., a biotechnology company based in Gaithersburg, MD,
approached Franco for a public-awareness campaign in metro Detroit
to create awareness of a little-known, but potentially dangerous
respiratory virus called respiratory syncytial virus or RSV.
Find Out More > |
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Winning Presentation: Super Bowl XL
When Larry Alexander, president and CEO of the Detroit Metro
Convention & Visitors Bureau, selected Franco Public Relations Group
in January, 2000 as his lead agency to create and produce Detroit's
Super Bowl bid presentation to the NFL owners, he wanted something
far more than just an overhead projector and PowerPoint slides.
Find Out More > |
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