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Detroit Design

Detroit is a hard working city, with its own highs and lows; it’s a place with fantastic roots and a true creative energy.  I dove deep in all things Detroit and within just a few months I was moving my life, design studio, and job all into Detroit. Soon after, my design adventures with Franco[…]

NAIAS Survival Checklist: Must-Haves For Working The Event

There’s lots of great articles out there with tips on attending the North American International Auto Show (NAIAS), but what if you’re not an attendee but working it for a client? Our Franco auto team is no stranger to the behemoth auto exhibit, so we asked them what they have on their must-bring lists for 2016.[…]

Service Spotlight: Influencer Relations – Part 1

Call it what you will – native advertising, pay-to-play, brand ambassadors or word-of-mouth marketing, but there’s no denying influencer relations is a powerful marketing tool. According to a recent Forbes article, “Businesses make $6.50 for every dollar invested in influencer marketing.” I don’t know about you, but in my book that is a slam dunk[…]

Tweeting Trackside: Behind-the-Scenes with the Grand Prix Social Team

Picture this: an Indy Car sporting the Facebook and YouTube logos on either side, an Instagram logo on the nose and a Twitter logo center stage on the rear wing. Behind the wheel OTTO Detroit CEO, Mark Russell, is focused on placing higher in the standings than he did at last year’s race. While his chief engineer[…]

Tales from Toronto – My First International Auto Show Experience

In lieu of a 2015 North American International Auto Show recap, I thought it would be interesting to give a glimpse into a different show brought to us by our friends to the north – the Canadian International Auto Show held at the Metro Toronto Convention Centre. I ventured North with a client to take[…]

Tales from the Road

Last summer I detailed my adventures with convertibles and crustaceans while driving up the New England coastline with the Haartz Corporation. Now that we are in the middle of summer, my travel plans are kicking into full swing. From coast to coast, it’s gearing up to be a busy summer. In May, Franco’s automotive team[…]

Keeping up with the North American International Auto Show

Growing up near Detroit, I loved going to the North American International Auto Show. This year, for the first time, I got to check out the show during preview week. As crazy as I thought the auto show was during public days, trying to run from press conference to press conference during press preview was[…]

Detroit’s revamped Cobo Hall is just as exciting as the new vehicles at NAIAS

If you saw my last post, you’ll know we are in full-swing with the North American International Auto Show in Detroit. Last week we saw hundreds of new car reveals for the media, which was followed by a sneak-peek for the industry and was capped off by the Charity Preview event. What you may not[…]

It’s the Most Wonderful Time of the Year…for Automotive PR in Detroit!

The days are shorter, the weather is cooler – that can only mean one thing for a girl in automotive public relations in Detroit –auto show season is upon us! For those of us who work in and around the auto industry, it’s an exciting and busy time.We saw some great product introductions at the[…]