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Detroit Design

Detroit is a hard working city, with its own highs and lows; it’s a place with fantastic roots and a true creative energy.  I dove deep in all things Detroit and within just a few months I was moving my life, design studio, and job all into Detroit. Soon after, my design adventures with Franco[…]

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Franco Tackles the NFL Draft

“Hello and welcome to the 2016 NFL Draft.” To the fandom that surrounds the NFL, there are few phrases that conjure more excitement. That phrase means fresh talent on their team’s roster, it means seeing the next Joe Montana before he becomes a superstar. But, for Franco client STAHLS’, it means making custom, national TV[…]

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New Beer’s Eve: Six client beers

Among the many joys of working with beer, wine and restaurant clients, we learn quite a bit of great trivia. Like the fact that April 6 is celebrated by some as an unofficial U.S. holiday, “New Beer’s Eve.” Some basic research tells us that shortly after the end of U.S. Prohibition, the sale of beer[…]

Ferlito nd McCarty STAHLs' vs Detroit Red Wings Alumni

Frozen Fish Fiasco, Team STAHLS’ and Tales of a Gordie Howe Hat Trick

I grew up playing hockey, but after trading in my skates for office life, I never thought I’d play a meaningful game again. Turns out, I was wrong. I emerged from hockey retirement and laced up my skates to support Team STAHLS’ as we faced off against the Detroit Red Wings Alumni team for a[…]

Service Spotlight – Influencer Relations: Tips for Working with Bloggers – Part 2

If you missed the first part in this series, we reviewed influencer programs and how to find influencers for your client campaigns. You can read more here. As a blogger myself (check me out at Detroit Duchess), I’ve been on the other side of a blogger campaign and have seen both good and bad programs.[…]

Detroit Bar City: Esquire’s honor is liquid gold, no surprise to this PR pro

While the news came with much fanfare and excitement, I wasn’t exactly surprised to hear Detroit had been dubbed the Bar City of the Year by renowned cocktail writer David Wondrich at Esquire magazine. After all, the city that spawned classic cocktails like The Last Word and where speakeasies dared defy Prohibition laws in the[…]

Franco takes on Detroit: Joe and Dan’s trip to Comerica Park

Team Franco is an active bunch. Many of us jump at the opportunity to support our coworkers by attending various client events, such as a Craft Beer Expo at the Royal Oak Farmers Market, a springtime in Paris themed fundraising gala at the University of Michigan and, as the title suggests, an on-field ceremony at[…]

My Life in PR: What retail taught me about public relations

I’ve officially been working in the field of public relations for about three years. Prior to my “new” career, I worked in retail management for 15 years. The more I thought about my professional life, the more I realized how much of what I do now, I practiced every day in retail for 15 years[…]

You want to do what? Is that even possible?

Me: Let’s create a Kid Rock pizza with his Badass beer, and have an official day created for Buddy’s Pizza. Client: That’s a great idea, but can we do that? Me: Why not?! Results: Kid Rock approved a Badass Detroiter Buddy’s Pizza. Kid Rock was spotted wearing a Buddy’s Badass Pizza shirt on the JumboTron[…]