Ferlito nd McCarty STAHLs' vs Detroit Red Wings Alumni

Frozen Fish Fiasco, Team STAHLS’ and Tales of a Gordie Howe Hat Trick

I grew up playing hockey, but after trading in my skates for office life, I never thought I’d play a meaningful game again. Turns out, I was wrong. I emerged from hockey retirement and laced up my skates to support Team STAHLS’ as we faced off against the Detroit Red Wings Alumni team for a[…]

How to customize a social media strategy for your business

Most professionals don’t start the work day excited to share a post about their business on Facebook or tweet a time-saving tip. They don’t pick up a brand new product or look at a new logo for the first time and think – let’s Instagram this! That’s what social media and public relations professionals do[…]

Creating meaningful, social media-worthy content for B2B companies

Social media is a valuable and versatile tool for companies to connect with a number of different audiences. As different social networks evolve, businesses in more industries have seen the ways these sites can help them achieve their own objectives. Although social media marketing has its roots in business to consumer marketing, social networks are[…]

Franco gives back

Giving back. Corporate responsibility. Philanthropy. I’m sure these are all words you’ve heard before. At Franco, we often help our clients identify opportunities to give back to the community. Giving back is not a requirement, but it’s the right thing to do. And we do it too. Recently, Franco helped Rebuilding Together Oakland County promote[…]

Four tips for taking newsworthy event photos

It’s no secret that newsrooms are changing. Staff has been cut and reporters nowadays are expected to wear multiple hats, from writing and editing to photography and video production. As a result, these staff reductions have made getting a reporter out to cover your event even more challenging. So you had your event and no[…]