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Top 7 takeaways from Digital Marketing Boot Camp

Didn’t make it to the Detroit Regional Chamber‘s Digital Marketing Boot Camp? Franco team members Adriane, Jen and James summarized the top takeaways (and tweets) from a morning of impressive presenters and panelists, so you can feel like you were there! 1. Don’t get caught up on vanity metrics While vanity metrics, like the number of likes on a post,[…]

daft-punk

Writing for Social Media in a PR World

In our constant search for more ways to watch cat videos, society has stumbled upon the most effective form of mass communication since the radio: social media. PR is about spreading a message, so clients are looking for quality social media plans in addition to traditional media. This means that modern PR firms, like Franco,[…]

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Six cool ties to the tech industry

One of the beautiful things about public relations is getting to work with clients from many different industries, because as us PR pros know, everyone needs PR! One of the industries we work with is the always-growing, ever-changing and exciting technology field. Whether it’s a long-term client or a project based relationship, we love getting[…]

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12 Conferences You Can’t Miss in 2017

Public relations, marketing and social media are constantly changing and it’s hard to keep up with everything going on in our industry. Here are 12 conferences to keep an eye on this year to help you stay on top of the latest developments: Social Media Week, New York Feb. 23-March 3 Gear up for all[…]

Jay Leno

An evening with Jay Leno: Tips for working with a celebrity

Franco recently had the opportunity to work with former Tonight Show host and celebrity comedian extraordinaire. Jay visited the Stahls’ Automotive Museum in support of its inaugural Hat Trick for Heroes, a three-day event celebrating heritage, heroes and hockey, all in support of local veterans and their families. Jay attended the charity gala fundraiser in[…]

Franco with Jessica Lundy

Tips for PR Pros from the Media

As PR pros, we email and meet with media every day for our clients, but rarely get to sit down with them and talk one-on-one. This week, the Franco team met with Jessica Lundy, TV20 host and on-air personality, to find out how we can work together as media and public relations professionals. Jessica started[…]

Frozen Berries

Winter is Coming: 5 tips for holiday PR

You may hate the headline of this blog but, you cannot ignore the reality that winter and the holidays are, in fact, coming. Now is the time for PR pros to set their sights on this ‘most wonderful time of the year.’ Here at Franco, we have a lot of clients whose business peaks during[…]

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What’s your AP Stylebook Pet Peeve?

As PR professionals, we have been taught and follow the rules of the Associated Press Stylebook. The AP Stylebook is the PR professional’s bible. And occasionally there are individuals who break the rules. Sometimes by mistake and others simply may not know what the Associated Press has to say about it. I’m on a mission[…]

Kayaks on the Rouge River

An inside look at the Rouge River

Ever wonder what happens to your water after it goes down the drain or runs off into the sewers? If you answered, “It makes its way to the river,” you’d be correct. But do you know which river or watershed your area drains into? I bet you do, but it’s something most of us don’t[…]

Books

12 Books to Sharpen Your Public Relations Skills in 2016

Following the popularity of last year’s 12 Books To Read To Sharpen Your Public Relations Skills In 2015 post, I figured I should draft my 2016 PR reading list. I had fun reading my picks for 2015 and am looking forward to tackling my 2016 picks. Franco Book Club anyone? 1. Spinglish: The Definitive Dictionary of[…]