Jay Leno

An evening with Jay Leno: Tips for working with a celebrity

Franco recently had the opportunity to work with former Tonight Show host and celebrity comedian extraordinaire. Jay visited the Stahls’ Automotive Museum in support of its inaugural Hat Trick for Heroes, a three-day event celebrating heritage, heroes and hockey, all in support of local veterans and their families. Jay attended the charity gala fundraiser in[…]

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Franco Internship Program

We are currently seeking one highly motivated student for our 2016 Winter internship program (January – May). This position is open to college juniors, seniors and recent graduates majoring in public relations, communications or a related field. Previous internship experience is required. At Franco our interns are a part of the team. They learn the[…]

Franco with Jessica Lundy

Tips for PR Pros from the Media

As PR pros, we email and meet with media every day for our clients, but rarely get to sit down with them and talk one-on-one. This week, the Franco team met with Jessica Lundy, TV20 host and on-air personality, to find out how we can work together as media and public relations professionals. Jessica started[…]

Frozen Berries

Winter is Coming: 5 tips for holiday PR

You may hate the headline of this blog but, you cannot ignore the reality that winter and the holidays are, in fact, coming. Now is the time for PR pros to set their sights on this ‘most wonderful time of the year.’ Here at Franco, we have a lot of clients whose business peaks during[…]

Joe F AP Stylebook

What’s your AP Stylebook Pet Peeve?

As PR professionals, we have been taught and follow the rules of the Associated Press Stylebook. The AP Stylebook is the PR professional’s bible. And occasionally there are individuals who break the rules. Sometimes by mistake and others simply may not know what the Associated Press has to say about it. I’m on a mission[…]

Kayaks on the Rouge River

An inside look at the Rouge River

Ever wonder what happens to your water after it goes down the drain or runs off into the sewers? If you answered, “It makes its way to the river,” you’d be correct. But do you know which river or watershed your area drains into? I bet you do, but it’s something most of us don’t[…]

Books

12 Books to Sharpen Your Public Relations Skills in 2016

Following the popularity of last year’s 12 Books To Read To Sharpen Your Public Relations Skills In 2015 post, I figured I should draft my 2016 PR reading list. I had fun reading my picks for 2015 and am looking forward to tackling my 2016 picks. Franco Book Club anyone? 1. Spinglish: The Definitive Dictionary of[…]

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Franco Tackles the NFL Draft

“Hello and welcome to the 2016 NFL Draft.” To the fandom that surrounds the NFL, there are few phrases that conjure more excitement. That phrase means fresh talent on their team’s roster, it means seeing the next Joe Montana before he becomes a superstar. But, for Franco client STAHLS’, it means making custom, national TV[…]

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New Beer’s Eve: Six client beers

Among the many joys of working with beer, wine and restaurant clients, we learn quite a bit of great trivia. Like the fact that April 6 is celebrated by some as an unofficial U.S. holiday, “New Beer’s Eve.” Some basic research tells us that shortly after the end of U.S. Prohibition, the sale of beer[…]

Donald Trump

Election 2016: The Power of Earned Media

DISCLOSURE: This is not a partisan post, an endorsement for a particular candidate, or a political rant. This is about the power of PR, more specifically, the power of earned media, something I speak about frequently in my business as president of Franco. We’re often asked to measure the value of media coverage, or to[…]