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Five Things I Learned at the Digital Summit Detroit

For the second year in a row, I’ve had the chance to attend the Digital Summit Detroit. This is hands down one of the best conferences I’ve attended and highly recommend that you go if you have the chance. Now that I’ve had some time to process the information and put it into practice, I’m[…]

The Franco Salvation Army Team

Eighty Days of Red Kettle

All PR professionals have that one client project that seems to take over everything. It means long hours at the office, lack of sleep (which leads to copious amounts of caffeine), around the clock emails and being on your feet for hours at a time. For those of us who work on The Salvation Army[…]

Service Spotlight – Influencer Relations: Tips for Working with Bloggers – Part 2

If you missed the first part in this series, we reviewed influencer programs and how to find influencers for your client campaigns. You can read more here. As a blogger myself (check me out at Detroit Duchess), I’ve been on the other side of a blogger campaign and have seen both good and bad programs.[…]

Service Spotlight: Influencer Relations – Part 1

Call it what you will – native advertising, pay-to-play, brand ambassadors or word-of-mouth marketing, but there’s no denying influencer relations is a powerful marketing tool. According to a recent Forbes article, “Businesses make $6.50 for every dollar invested in influencer marketing.” I don’t know about you, but in my book that is a slam dunk[…]

Tweeting Trackside: Behind-the-Scenes with the Grand Prix Social Team

Picture this: an Indy Car sporting the Facebook and YouTube logos on either side, an Instagram logo on the nose and a Twitter logo center stage on the rear wing. Behind the wheel OTTO Detroit CEO, Mark Russell, is focused on placing higher in the standings than he did at last year’s race. While his chief engineer[…]

Understanding Facebook Advertising

While online advertising has been in the advertiser’s toolbox for some time now, social media options like Facebook advertising might be unchartered territory for some. As an agency, we provide clients with options and recommendations to reach their audiences. More and more, we find ourselves talking about Facebook advertising as a targeted and economical tool[…]

How to customize a social media strategy for your business

Most professionals don’t start the work day excited to share a post about their business on Facebook or tweet a time-saving tip. They don’t pick up a brand new product or look at a new logo for the first time and think – let’s Instagram this! That’s what social media and public relations professionals do[…]

IABC Detroit Recognizes Franco at Renaissance Awards Ceremony

        Franco Public Relations Group was recently recognized by the International Association of Business Communicators (IABC) Detroit chapter during the 33rd annual IABC Detroit Renaissance Awards Ceremony. The Award of Merit in the media relations category was awarded to The Salvation Army Eastern Michigan Division account team for its work on the[…]

Creating meaningful, social media-worthy content for B2B companies

Social media is a valuable and versatile tool for companies to connect with a number of different audiences. As different social networks evolve, businesses in more industries have seen the ways these sites can help them achieve their own objectives. Although social media marketing has its roots in business to consumer marketing, social networks are[…]

Media relations: A great way to source social media content

As public relations professionals, we aim to connect our clients with the media, business partners and clients. And, in a digitally driven society, it’s becoming increasingly more important for brands to stay connected and open to all avenues of communication. Public relations and marketing professionals agree there is value in both social media and traditional[…]