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Top 7 takeaways from Digital Marketing Boot Camp

Didn’t make it to the Detroit Regional Chamber‘s Digital Marketing Boot Camp? Franco team members Adriane, Jen and James summarized the top takeaways (and tweets) from a morning of impressive presenters and panelists including Sola Obayan, Eric Hultgren, Eric Thomas and Marcus Burrell. 1. Don’t get caught up on vanity metrics While vanity metrics, like the number of likes on a[…]

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Writing for Social Media in a PR World

In our constant search for more ways to watch cat videos, society has stumbled upon the most effective form of mass communication since the radio: social media. PR is about spreading a message, so clients are looking for quality social media plans in addition to traditional media. This means that modern PR firms, like Franco,[…]

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Six cool ties to the tech industry

One of the beautiful things about public relations is getting to work with clients from many different industries, because as us PR pros know, everyone needs PR! One of the industries we work with is the always-growing, ever-changing and exciting technology field. Whether it’s a long-term client or a project based relationship, we love getting[…]

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12 Conferences You Can’t Miss in 2017

Public relations, marketing and social media are constantly changing and it’s hard to keep up with everything going on in our industry. Here are 12 conferences to keep an eye on this year to help you stay on top of the latest developments: Social Media Week, New York Feb. 23-March 3 Gear up for all[…]

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Five Things I Learned at the Digital Summit Detroit

For the second year in a row, I’ve had the chance to attend the Digital Summit Detroit. This is hands down one of the best conferences I’ve attended and highly recommend that you go if you have the chance. Now that I’ve had some time to process the information and put it into practice, I’m[…]

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Eighty Days of Red Kettle

All PR professionals have that one client project that seems to take over everything. It means long hours at the office, lack of sleep (which leads to copious amounts of caffeine), around the clock emails and being on your feet for hours at a time. For those of us who work on The Salvation Army[…]

Service Spotlight – Influencer Relations: Tips for Working with Bloggers – Part 2

If you missed the first part in this series, we reviewed influencer programs and how to find influencers for your client campaigns. You can read more here. As a blogger myself (check me out at Detroit Duchess), I’ve been on the other side of a blogger campaign and have seen both good and bad programs.[…]

Service Spotlight: Influencer Relations – Part 1

Call it what you will – native advertising, pay-to-play, brand ambassadors or word-of-mouth marketing, but there’s no denying influencer relations is a powerful marketing tool. According to a recent Forbes article, “Businesses make $6.50 for every dollar invested in influencer marketing.” I don’t know about you, but in my book that is a slam dunk[…]

Tweeting Trackside: Behind-the-Scenes with the Grand Prix Social Team

Picture this: an Indy Car sporting the Facebook and YouTube logos on either side, an Instagram logo on the nose and a Twitter logo center stage on the rear wing. Behind the wheel OTTO Detroit CEO, Mark Russell, is focused on placing higher in the standings than he did at last year’s race. While his chief engineer[…]

Understanding Facebook Advertising

While online advertising has been in the advertiser’s toolbox for some time now, social media options like Facebook advertising might be unchartered territory for some. As an agency, we provide clients with options and recommendations to reach their audiences. More and more, we find ourselves talking about Facebook advertising as a targeted and economical tool[…]