Today, Franco is more than a public relations agency. We’ve evolved over five decades to integrate marketing, social media, design and measurement to deliver communications programs that drive organizational performance. But public relations is still what makes our hearts beat fast. Public relations is a powerful tool to build and communicate your brand, raise awareness and, quite simply, connect with your audiences. We help clients cut to the core of what’s important, challenge them until we have something we can confidently pitch to the most targeted traditional and emerging media.
Franco has earned a solid reputation with local and national media. As a result, our clients earn great coverage. We don’t believe in mass media relations. We know which reporters cover specific trends and industries, and we know how they want to be approached. We have a process of tracking media trends that enables us to identify trending topics, and connect your spokespersons with reporters before they need a source.
A public relations program should deliver more than just consistent media coverage. A strategic public relations program can:
- Enhance the reputation of your organization and its leadership among key industry leaders and influencers
- Complement and enhance your existing marketing investment
- Build community relations programs and leverage your corporate social responsibility efforts
- Enhance customer relationships through joint marketing initiatives
- Support recruiting
Franco also looks for other ways to amplify your message through events, community relations, influencer programs, product integration, speaking opportunities and awards.
"The media outreach for our event was an overwhelming success! Not only did Franco coordinate coverage with EVERY outlet they pitched. They also found time to volunteer on a project while they were on site. What a great testament to the Franco team!"
BOARD MEMBER, NONPROFIT