Franco with KEM at Flint Water Distribution Event

Franco on the Town – January Edition

  January was all steel, LEGOs and Red Wings Hockey for the Franco team. Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.   Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.   Sarah,[…]

Nonprofit Public Relations Provides Professional and Personal Reward

When bettering mankind is a top consideration in selecting an occupation, PR generally isn’t the first profession that comes to mind. Cancer researcher . . . absolutely. School teacher . . . definitely. Firefighter . . . yes. Though maligned as a practice in its infancy, public relations has long proven itself to be a[…]

Tools a PR pro can’t live without – a Franco perspective

A PR pro’s job can be hectic and fast paced. Working in this industry, we have to learn and master many tools of the trade to do our job effectively. In this case, my definition of a tool is anything and everything I use to get the job done, from my notepad and pen to[…]