Tag Archives: Arbor Hospice

Franco on the Town – January Edition

 

January was all steel, LEGOs and Red Wings Hockey for the Franco team.

Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.

Franco Team at SMDI NAIAS Booth

 

Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.

Franco at NAIAS Charity Event

 

Sarah, Andrea and Pat celebrating a partnership between Arbor Hospice and Henry Ford Village.

Franco at Arbor Hospice and Henry Ford Event

 

Elizabeth, Alex, Sasha and Tina K. at the LEGOLAND Lego brick GMRENCEN reveal at NAIAS.

Franco at GMRENCEN LEGOLAND Reveal at COBO Center

 

Andrea and Mary with Motown recording artist, KEM at The Salvation Army water distribution event to assist those affected by the Flint water crisis.

Franco with KEM at Flint Water Distribution Event

 

Dan H., Lori, Tina K. and Sarah cheered on Joe as he and the rest of the Stahls’ team took on the Detroit Red Wing Alumni team.

Red Wings Alumni vs. Detroit Red Wings Alumni

 

 

Coming in February: Opening of Granite City Detroit, Bed & Bread Radiothon, Automation Alley at the DIA, Chicago Auto Show

Nonprofit Public Relations Provides Professional and Personal Reward

When bettering mankind is a top consideration in selecting an occupation, PR generally isn’t the first profession that comes to mind. Cancer researcher . . . absolutely. School teacher . . . definitely. Firefighter . . . yes.

Though maligned as a practice in its infancy, public relations has long proven itself to be a profession that is strategic, beneficial and vital to the entities it supports, as important as any management function.

Though public relations enhances the culture and society in which we live, the practice of nonprofit public relations does contribute to the betterment of mankind in ways large and small. It also provides personal reward for those who work in this arena, which I have been privileged to do for many years.

As Franco Public Relations Group celebrates our tenth anniversary of supporting The Salvation Army of Metro Detroit this year, I am proud to have led the agency’s efforts for the past three. As we plan for another annual Christmas season Red Kettle Campaign, we’re buoyed by fact that Franco has played a key role in:

  • enabling the nonprofit to deliver a wide range of human services, including serving 3,377,846 meals and providing 807,418 nights of shelter this past year to metro Detroiters in need.
  • helping The Salvation Army generate $8.86 million in corporate and individual donations last year, the largest amount in the nonprofit’s history in this community. We’re setting our financial sights even higher for 2014 – $9 million – to meet the needs of even more neighbors.
  • keeping Detroit among the top five Salvation Army divisions across the country in Red Kettle fundraising results year after year.
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The Salvation Army account team at Franco has been planning for the 2014 Red Kettle Campaign since June and looks forward to a rewarding holiday season helping the nonprofit achieve its $9 million fundraising goal.

We’re also proud of the seven years Franco has supported the good work of Arbor Hospice, which is celebrating 30 years of providing comfort and support at the end-of-life for persons with life-limiting conditions, and their families. Prior to working with Arbor Hospice, I was one of those family members who realized the tremendous value of hospice care in nursing both of my parents through devastating illness. To now have the chance, professionally, to put my personal experiences to use in educating others about the benefits of hospice – and the exceptional service that Arbor Hospice delivers – is rewarding on many levels.

We’re equally proud of our growing relationship with the Belle Isle Conservancy. It was our privilege to give back to the community by working closely with the organization – in partnership with the Chevrolet Detroit Belle Isle Grand Prix, the Penske Corporation and General Motors – to host this past May’s still-talked-about Grand Prixmiere. Our involvement in generating more than $650,000 to support the Conservancy’s mission of restoring, preserving, protecting and enhancing the natural environment, historic structures and unique character of Belle Isle as a public park is satisfying. Even more so as we gear up to do it again in May 2015!

As public relations manager of the nonprofit Walter P. Chrysler Museum in my pre-Franco days, it was very gratifying to see the pleasure and camaraderie among the auto enthusiasts attending the many cruise nights, lecture programs, exhibitions and other special events I had a hand in. There’s nothing like the joy that arises from a gathering of car buffs.

And what better way to elevate mankind than with a little joy? What satisfaction have you experienced in supporting a nonprofit organization?

Pat Adanti-Joy, APR, is a vice president at Franco Public Relations Group, serving the agency’s nonprofit clients, including the Belle Isle Conservancy. You can reach her at 313-567-5046 or joy@franco.com.

Tools a PR pro can’t live without – a Franco perspective

A PR pro’s job can be hectic and fast paced. Working in this industry, we have to learn and master many tools of the trade to do our job effectively.

In this case, my definition of a tool is anything and everything I use to get the job done, from my notepad and pen to my car and cell phone.

You might be surprised to learn that some of a PR pro’s most important tools can be found in the junk drawer at home. For example, I might use a pair of scissors to cut the hardcopy of a story about Arbor Hospice (client) out of the pages of the Detroit News and I’ll probably reach for a glue stick next to adhere the story and masthead to a piece of white paper, completing the clip. A little old-fashioned with the internet but it’s important because stories aren’t always posted on the web and not all papers have a digital edition.

Some of the more unique tools PR pros use includes media monitoring services such as News Power Online and Critical Mention. Subscribing to these services allows us Franconians to monitor TV, radio, print and digital media from across the globe for mentions of our clients. Not only do these services keep an eye on media near and far they also allow us to pinpoint, clip and download audio and video copies to save in our files or share with clients. This tool comes in handy when a client is mentioned by an out of market media outlet or a client requests a copy of a specific segment.

When I asked a few of my Franco colleagues what tools they can’t live without and this is what they had to say:

For Vice President Tina Sullivan, it’s her tasks list in Microsoft Outlook. “My schedule is constantly changing and having a dynamic task list allows me to move dates and tasks around as often as necessary. Being able to update on the fly keeps me on top of my everyday to-do’s.”

Account Executive Andrea Kenski relies on her iPhone and the Evernote app to help stay organized. “This free app has saved my life when it comes to remembering things, but what I like most is that it saves documents, ideas and images across my electronic devices, including my iPhone, iPad and computer.”

There are still more tools vital to the completion of our day-to-day tasks, such as a rolodex (I know, it’s old fashioned), dictionary and thesaurus, email and even Facebook and Twitter for monitoring current trends and connecting with audiences. But a PR pro’s most important tool comes from within. Creativity is what drives progress and innovation in our line of work. By opening our minds to new ideas and opportunities, we are able to develop and implement strategies that break the mold.

On a side note, I thought this discussion warranted an honorable mention for the office coffee maker. Many of us would be lost without our morning cup of Joe.

What are some tools that you couldn’t live without?

Dan Stocking is an assistant account executive at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com. Follow him on Twitter @danielstocking.