The Many Measures of Success in Business

This is a question I often ask myself when evaluating the results of a public relations campaign for a client, colleague or a friend or family member who is interested. There is no one right way to measure success. In fact, there could very well be multiple ways to measure the success of a single[…]

Maybe PR pros took a page out of Scout’s Handbook?

The motto of the Boy Scouts of America is to always “Be Prepared.” This is good general advice for everyone, but something that PR professionals need to take to heart. Breaking news, crises, events, emergencies and urgent client needs can happen with a moment’s notice. While many of us are connected 24 hours a day,[…]