Field of Dreams Is Not A Good PR Case Study: Consider Events

“If you build it, he will come.” Obviously a great premise for a Hollywood blockbuster. Who wasn’t captivated by Kevin Costner’s tenacity in building a ball field, inspired by the ghosts of baseball past who assured him by merely converting his Iowa corn fields into a diamond that his deceased father would return to right[…]

Tweeting Trackside: Behind-the-Scenes with the Grand Prix Social Team

Picture this: an Indy Car sporting the Facebook and YouTube logos on either side, an Instagram logo on the nose and a Twitter logo center stage on the rear wing. Behind the wheel OTTO Detroit CEO, Mark Russell, is focused on placing higher in the standings than he did at last year’s race. While his chief engineer[…]