Tag Archives: Dan Stocking

Live on Location from Metro Detroit Youth Day

Have you ever seen someone photo bomb a news reporter’s live frame? Imagine 34,000 kids serving as the background to a live set. That’s what Metro Detroit Youth Day looked like on July 15.

Up until Metro Detroit Youth Day, I had only been in news studios for TV segments. Metro Detroit Youth Day attracted all the major Detroit news stations and a radio station. Metro Detroit Youth Day is a treasured event in Detroit that invites children ages 8-15 for a day of fun, learning, activities and sports. This was my first time being live on location with media and wow, it is a different ball game.

We usually arrive 30-45 minutes before airtime for in studio segments. That gives the client plenty of time to set up, review speaking points and prepare anything needed on-air. We have lots of time to stage the set carefully, making it look appealing for camera. Being in a studio provides a controlled environment, so it comes out exactly how we want.

TV in studio

TV on location makes you stay on your toes. I followed our resident media relations guru, Dan Stocking (check out his most recent blog on measuring success in business) for the day while he organized interview after interview with multiple reporters. Often times it went a little something like this:

Reporter: “Can we get insert name to go on air with us? We’re live in 5 minutes.”

Off goes Dan to find someone to put on air.

It is truly a different beast. TV on location forces you to set the stage on the fly with whatever you have, wherever you are. This means running around to find an appropriate spokesperson who can provide necessary information on air. Being live on location also makes the surrounding environment a variable. You never know who could mosey into the frame or what kind of commotion can happen behind the reporter.

walking in tv frame

It’s fast-paced and can be challenging, sure. However, the result of being live on location makes it all worth it, giving reporters the opportunity to be interactive with Metro Detroit Youth Day. It makes a standard studio stage an exciting backdrop that conveys the energy of the event, which at Metro Detroit Youth Day was a LOT of energy with 34,000 kids running around.

Camera operators were able to capture things like:

mdyd in action 2

mdyd in action

Metro Detroit Youth day was a successful day of activities and fun for the kids and for those of us working it. I’ll leave you with the motto of the organization, craftily painted by the students that attended.

Artwork

Sasha Reeves is a PR Coordinator for Franco Public Relations Group. You can reach her at 313-567-5090 or reeves@franco.com.

The Many Measures of Success in Business

Success

This is a question I often ask myself when evaluating the results of a public relations campaign for a client, colleague or a friend or family member who is interested. There is no one right way to measure success. In fact, there could very well be multiple ways to measure the success of a single campaign.

First, you have to identify the original goals set during the planning phase of your campaign. Was the goal to secure X number of placements? Was it to secure feature coverage in a specific geographical area? Or did you set out to achieve a specific business milestone?

Success cannot be measured without first identifying your benchmarks. Let’s take a look at some different models of analyzing a campaign:

Quality of coverage

From my experience, many people think more coverage is better coverage but that is rarely the case. It doesn’t matter how many placements you secure if you’re not reaching your target audience. True success is a story in a publication that reaches the intended audience. When pitching a client’s story, you want to first identify journalists and publications that appeal to that audience.

QUALITY

Example: If you are trying to showcase how a new customer relationship management (CRM) software improves customer service and position the company as a market leader, then targeting trade publications specializing in that industry might be a good approach. If this is the case, securing one feature story in a leading trade publication will be more valuable than mass coverage from irrelevant outlets. More times than not, quality trumps quantity.

Support of business objectives

Whether your business is selling a product or cultivating potential donors, a PR campaign should always align with the business plan. A common mistake is the belief that a campaign’s success depends solely on earned media. It’s important to remember, public relations is an extension of a business’s operations.

Example: The Salvation Army account team at Franco supports the Red Kettle fundraising campaign to increase awareness of the nonprofit’s services, cultivate relationships with potential donors and ultimately secure donations. In this scenario, it is important to secure extensive coverage across many interest areas from community news to business outlets. But, it’s imperative to remember that it doesn’t end with placements. When measuring a campaign, it is important to analyze the outcome by how it helped achieve company goals. In the case of The Salvation Army, did the campaign result in increased donors in the pipeline? Did it result in increased donations? These are the numbers that matter most.

In the end, businesses are seeking a return on investment (ROI). How has public relations supported the business plan? Do the results outweigh the cost of public relations efforts? These are questions that should always be at the forefront when planning and implementing a strategy. And, in order to achieve a positive ROI, you must understand the desired results and tailor a strategy to best achieve them.

So, how do you measure success?

Dan Stocking is an account executive at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com.  Follow him on Twitter @danielstocking.

CEO Dan Ponder honored by Michigan State University as Alumni of the Decade

Franco’s CEO Dan Ponder’s wealth of business experience has led to many recent honors. Let me tell you what makes Dan such an amazing business person and mentor.

In addition to celebrating his 30th anniversary with Franco earlier this year, Dan was recently recognized as Michigan State University Broad College of Business Executive MBA Program’s Alumni of the Decade. An honor bestowed upon distinguished alumni who have made a significant and lasting impact on the program, their industry or in their communities, Dan was one of ten alumni recognized throughout the MBA program’s 50-year history.

Dan Ponder MSU Alumni of the Decade

Dan Ponder accepts the Alumni of the Decade award from Dean Sanjay Gupta. In a recent interview with The Detroit Free Press, Dan gives a detailed look at Franco’s past, present and future, as well as his role in the agency.

Dan Ponder has also recently been honored by the Michigan Youth Appreciation Foundation with the Corporate Hero Award for his support of Metro Detroit Youth Day and was named one of 2015’s Most Valuable Professionals by Corp! Magazine for his leading work at Franco Public Relations Group and in the city of Detroit.

Dan exemplifies Franco’s commitment to the community and leads by example serving on many nonprofit boards and committees, including serving as vice chairman of the St. John Providence Health System Board of Trustees including Human Resource and Physician Compensation Committee Chair; Executive Committee member, treasurer and finance committee chair of the Detroit Regional Chamber Board of Directors including serving on its Foundation Board and Audit Committee;  past chairman of the Michigan Chamber of Commerce Board of Directors, inaugural chairman of its Energy, Telecommunications & Technology Committee, currently serving as treasurer of the MCC Foundation; past chairman of Crime Stoppers of Michigan Board of Directors, currently serving as Executive and Nominating Committee member; Salvation Army Metro Advisory Board; U.S. Army-SE MI Advisory Council; Ecumenical Theological Seminary Board of Directors; and member of the Detroit Athletic Club Audit Committee.

A modest leader, Ponder would much rather utilize his relationships to promote the news of his clients or employees than focus on his own accomplishments. But, behind the scenes Ponder is a driving force of Franco’s business development and operations.

Back at the Franco office located in the GM Renaissance Center, Dan is hands-on leader and can often be found working in his office with a door that’s always open.

If you’re so inclined, please take to Franco’s Facebook and Twitter and join me in congratulating Dan Ponder for his recent accomplishments!

Dan Stocking is an account executive at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com. Follow him on Twitter @danielstocking.