As the new kid on the Franco Public Relations Group block, I was oriented on the agency’s commitment to excellence. But, what company doesn’t say it’s committed to that these days? Now that I’m several weeks into this exciting next phase of my career, it’s apparent that my new colleagues don’t just give lip-service to excellence – Franco clearly delivers it.
In fact, excellence was the focus of a recent all-employee meeting during which we laughingly commiserated over failed attempts to explain to those closest to us what we, as PR practitioners, do every day.
Intern Dan proudly presented a news release he’d carefully crafted on behalf of a client to his parents only to have them ask why they didn’t see his name anywhere . . . AE Angela’s dad was thrilled to catch his daughter during a story on a local evening newscast and couldn’t understand why that wasn’t really supposed to happen since PR people work behind-the-scenes . . . even when our President, Maria, called her mother after an interview on Entertainment Tonight, appearing as a corporate spokesperson, mom was glad but noted it only lasted 20 seconds (an eternity in TV time).
Me? Working from a home office while my sons were young, I often overheard them telling their friends that “Dad goes to work and Mom types all day.”
Truth is public relations can be hard to define. The Public Relations Society of America acknowledges this, saying “. . . public relations has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances.”
As definitions have been continually debated, the association recently spearheaded an effort that had practitioners vote on an “official” rendition: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
That definition is academically accurate. But Franco’s definition is also on target – and much simpler – We Connect People.
We do it by excellently executing media relations, strategic planning, social media, crisis management, community relations, event planning, marketing, branding, advertising and more on behalf of the exceptional clients we serve.
But what does excellent public relations look like in practice? Examples abound at Franco Public Relations Group, among them:
- It’s working alongside The Salvation Army in Doing the Most GoodSM to feed, shelter and nurture our neighbors by continually raising the bar in promoting the organization’s ongoing programs, and such annual funding events as the Red Kettle and Bed & Bread campaigns.
- It’s helping to foster Detroit’s vibrant and dynamic business climate and fulfill the ambitious visions of an innovative entrepreneur by supporting the Comerica Hatch Detroit Contest.
- It’s also aiding enterprises, like Buddy’s Pizza, in giving back to the community in which it has successfully flourished through such charitable initiatives as Slice for Life (benefiting the Capuchin Soup Kitchen) and the Made in Michigan Great Lakes Pizza Collection (benefiting the Alliance for the Great Lakes).
I think this is all excellent! When have you witnessed public relations excellence?
Pat Adanti-Joy, APR, is an account manager at Franco Public Relations Group. You can reach her at 313-567-5046 or firstname.lastname@example.org.