Frozen Berries

Winter is Coming: 5 tips for holiday PR

You may hate the headline of this blog but, you cannot ignore the reality that winter and the holidays are, in fact, coming. Now is the time for PR pros to set their sights on this ‘most wonderful time of the year.’ Here at Franco, we have a lot of clients whose business peaks during[…]

Paid, owned and earned media – Finding the right balance

One of the most important decisions a company can make while constructing its media strategy is to decide the type and location of content that will have the greatest influence on its audience. For many, the first question that comes up in making this decision is whether to focus on creating paid, owned or earned[…]

Making it permanent – My experiences transitioning from intern to employee

Coming to Franco last September as an intern, I was happy to hit the ground running. Just after the Labor Day weekend, I was introduced to my colleagues as they hurried around the office, catching up from the weekend and running through their to-do lists. After getting set up and acquainted with the office and[…]

Motown Winter Blast inspires Franco to make the best s’mores in Detroit

At Franco Public Relations Group, we’re a short walk away from the festivities planned for this year’s Motown Winter Blast. Among them downtown Detroit visitors will be able to roast marshmallows of course. In celebration, we’re showing off our s’mores skills in the Franco kitchen to find out how to perfect this campfire favorite. Thank[…]