Tag Archives: Elizabeth Robbins-Sabourin

10 Reasons Why Franco is Cool

Franco was recently named as one of Crain’s Cool Places to Work so we wanted to let the world know our favorite things about working here. We asked around the office to figure out what makes Franco so cool.

1.Franco is friendly

“I think Franco is cool because we get to work with so many awesome clients and get to see them grow/develop over time! I also think Franco is awesome because of our luncheons and snacks in the kitchen!! The culture of Franco is excellent and I feel like I can ask anybody anything at any time.” James Youness, public relations coordinator

elevator-selfie

2. Franco cares

“The people are what make Franco cool. When I interview potential new employees and interns, we get a lot of questions about the culture here. The first thing I always say is that we all genuinely care about each other – and that’s from the CEO down. What’s more is that we actually spend time with each other outside of work.” Ann Marie Fortunate, account supervisor

ibas-brewing-event-lc-amf

3. We always have food

“Being a new employee can be scary but I know Franco is a cool place because of how warm and welcoming everyone is. Also, you’ll never go hungry here, we’re always getting some good food!” Rachel Burnard, public relations coordinator

jason-brings-donuts-2

4. We do cool activities

“Franco is a cool place to work because  the agency truly makes an investment into its employees’ success. From small things like snacks to spontaneous group ice cream runs to massages for the floor, it shows that Franco is willing to go above and beyond to keep employees happy and motivated.” Geoff Geist, digital marketing specialist

img_4786

5. Our office is in a cool location

“Since the GMRENCEN is one of our clients, our team helped to coordinate food trucks next to the RenCen all summer. I’m not sure why, but ordering and eating food out of a truck makes me so happy! We also planned yoga on the roof of the Beaubien parking garage multiple times this summer, which I was more than happy to participate in.” Jennifer Spears, assistant account executive

js-ad-at-rooftop-yoga

6. Franco gives back

“We have a number of opportunities to give back to the community through service including helping clients like The Salvation Army, TedXDetroit and the Belle Isle Conservancy, serving on organizations like PRSA and IABC, and participating in programs like Grow Detroit Young Talent.” Elizabeth Robbins-Sabourin, account manager

tsa-team_giant-red-kettle

7. Franco loves Detroit

“Franco is cool because our office is in the GMRENCEN, right off of the water. Our views are beautiful and we’re right in the middle of the hustle and bustle of Detroit. I think it’s great that Franco didn’t just come to Detroit when it started to be recognized as “cool.” We’ve been here since the beginning.” Adriane Davis, digital marketing specialist

gy-downtown-detroit

8. Franco = family

“At Franco we function more like a family than just co-workers. Whether it’s a client project or planning a wedding, we are always there to collaborate and help each other out!” Erica Swoish, senior account executive

cr2vt2qxeaatb8s

9. We value each other

“We are cool because we respect and value our employees and clients.” Tina Sullivan, senior vice president

10. Franco is a team

“I think the team captured the reasons why Franco is cool, but if I had to put it into one word, it would be “team.” I consider our clients and our employees as one big team that makes this place cool. We’re lucky to work with clients that reflect Franco’s values, and with teammates that truly care about one another. We are teammates in every sense of the word. We happily help each other when needed, celebrate our successes together, laugh and cry together, and work together to solve problems. I always say we have the best team in town, and I truly believe it. It’s great to be cool, and it’s awesome to be Franco!” Tina Kozak, president

Franco On The Town – August Edition

During the month of August Franco worked with a golf legend, sang along with a rock legend and met a baseball legend, and that’s not even the half of it!

Brittanie, Rene, Jen and Sasha spent the day representing Franco at the Country Club of Detroit coordinating media for the Turning Point Invitational. The annual golf event is held by Cornerstone Schools and serves as the charter school’s largest fundraiser. This year, golf great Jack Nicklaus hosted the event and helped raise more than $3.3 million for the Detroit charter school.

BC RC SR JS at TPI

Tina and Erica enjoyed the sunset at the Scott Fountain on Belle Isle Park at the Belle Isle Conservancy’s Sunset at the Scott on Aug. 17. Proceeds from the event go toward replacing the Pewabic tile mosaic on the fountain basin.

ES TK at Scott Party

Tina and her husband came out for the last Chevrolet Rockin’ on the Riverfront concert staring Bret Michaels.

TK at Bret Michaels

Rene snagged a picture with Detroit Tiger alum Dan Petry at Comerica’s VIP Tigers party. She even tried on his 1984 World Series ring! “It was really heavy.” – Rene

RC at Comerica VIP Tigers party

Geoff snapped a selfie at the Woodward Dream Cruise while working on behalf of Franco client SMDI, visiting the Cooper Tires booth. “I may not have won free tires, but I had a lot of fun live-tweeting the event and getting great pictures of classic cars. “ – Geoff

GG at Dream Cruise

One of Franco’s fall interns, Rachel, posed with HOUR Detroit Magazine Managing Editor Dorothy Hernandez at the Fox 2 studio for a cooking segment from the August issue.

RB at FOX2 cooking segment

Some of Franco’s powerful women Rene, Erica, Marie and Ann Marie attended the Dbusiness Breakfast Series “Powered by Women”  at the Great Lakes Culinary Center.

RC ES MS AMF at DBusiness breakfast

Lauren and Joe celebrated another successful Comerica Hatch Detroit Contest season. Beginning in May, the two helped launch the 2016 Comerica Hatch Detroit Contest where entrepreneurs from across Detroit submitted their business plans in hopes of winning $50,000 from Comerica Bank and more than $200,000 in pro bono services from Hatch Detroit and its partners to open a brick and mortar location in Detroit, Highland Park or Hamtramck. After more than 150 entrepreneurs submitted to the contest, the submissions were narrowed to 10 semi-finalists and public voting determined the top four. At the end of August, the four contest finalists, Bird Bee, Meta Physica Massage & Sauna, Corbé  and Coriander Kitchen & Farm, pitched their business plans live to a panel of judges at the Hatch Off event in hopes of winning the $50,000 from Comerica Bank. At the event, Lauren and Joe assisted with media relations and helped announce Meta Physica Massage & Sauna as the 2016 Comerica Hatch Detroit Contest winner.

JF LC at Hatch

Lauren and the CBRE Franco team helped deck out the GM Wintergarden in décor for GM’s Global Health & Safety Week. Here, Lauren is attempting to make a bow out of caution tape.

LC making bows for Health and Safety week

Elizabeth, Sasha, Lauren, James, Adriane and Rachel all pitched in at GM’s Health and Safety Fair on Aug. 31.

Health and Safety Fair

Franco On the Town – July Edition

The month of July took Franco to Oregon, local events and we even had a chance to play with puppies.

Marie and Jen celebrated Buddy’s 70th anniversary with the unveiling of a new mural outside the original location on the corner of Six Mile and Conant in Detroit. Detroit Street Artist Fel3000ft painted an original art piece that blends directly into the sky.

JS and MS at Buddy's mural

Pictured left to right: Jen, Wes Pikula – Buddy’s Pizza vice president of operations, Michelle Lawton – Buddy’s Pizza marketing director, Marie, and Fel3000ft – Detroit street artist and muralist.

Jermaine got a tour of the Fox 2 truck during a live shot at Belle Isle for the 34th annual Metro Detroit Youth Day.

JM at MDYD

Brittanie took photos at Metro Detroit Youth Day. Here she is catching some great shots of kids in the boxing ring.

BC at MDYD

Ann Marie gave the camera a big smile while checking out a RAV4 Hybrid  at NWAPA (Northwest Automotive Press Association) Drive Revolution in Portland, OR.

AMF at NWAPA

Mary captured playful moments at Pathways Academy’s daycare photo shoot to help promote the Detroit charter school. Pathways Academy is geared toward 7th through 12th-grade pregnant or young parents.

Pathways photo shoot

Dan, Andrea and Lauren pause for a photo during Comerica Bank VIP Party at Cheli’s Chili. The Franconians are using their event knowledge at every Saturday Detroit Tigers home game.

DH, AK, LC at Comerica VIP Party

Tina got her puppy fix in during Pet Day On the Plaza. She spent time with this adorable Puggle (the offspring of a beagle and a pug).

“This is me and my new boyfriend, Louie.” – Tina

TK On the Plaza - puppy day

Mary and Rene enjoy some sunshine on a Fisher Building balcony overlooking downtown Detroit during a recent building photo shoot.

MP and RC at Fisher building

Elizabeth, Mary and Rene joined communications professionals from throughout metro Detroit at the DBusiness Breakfast Series. Guests enjoyed a presentation from Tom Wilson, president and CEO of Olympia Entertainment, detailing plans for the new Little Caesars Arena and the city of Detroit.

ERS, MP, RC at DBusiness Breakfast series

Franco On The Town – June Edition

The month of June was filled with events in Detroit, a perfect reminder of the commitment Franco has to continue serving this city.

Erica and Stephanie Bowen from the Belle Isle Conservancy lent a helping hand to call and direct the program with the audio / visual crew at this year’s Grand Prixmiere.

ES at Grand Prixmiere

Pat and client Katy Wyerman working Grand Prixmiere.

PAJ at Grand Prixmiere 2

Mary, Sarah, Marie and Lauren gather in front of a Grand Prix Indy Car before the 2016 Belle Isle Grand Prixmiere in support of Franco client, the Belle Isle Conservancy. Other notable guests in attendance at the Grand Prixmiere included General Motors Chairman and CEO Mary Barra, Detroit Mayor Mike Duggan and Michigan Governor Rick Snyder.

MP, SK, MS, LC at Grand Prixmiere

Elizabeth and Sasha worked the kickoff event of On the Plaza featuring a performance by country artist Matt Gary and Michigan singer-songwriter Audrey Ray, with the help of NASH-FM. On the Plaza is a 17-week summer series of free entertainment, activities, food trucks and more on the GM Plaza from 11:30 a.m. to 2 p.m. every Tuesday and Thursday through September 29.

ERS, SR at On the Plaza

Marie was onsite for the Travel Channel’s Delicious Destinations shoot at the original Buddy’s Pizza on the corner of Six Mile and Conant.MS at Buddy's for Travel ChannelElizabeth and Sarah were both at Opportunity Detroit for client interviews- Elizabeth with CBRE and Sarah with Buddy’s and HOUR Detroit that day.

ERS and SK at Opportunity Detroit

The month of June brought Franco three new team members. Meet our newest additions!

Rene Cizio, account manager. Rene’s diverse background in news, PR, and social media in both corporate and agency settings with B2B and consumer clients make her a triple threat when you need a great idea and a plan to execute it. She earned a Bachelor of Arts in journalism from University of Michigan-Dearborn.  She is also a graduate of the Southern Wayne County Regional Chamber of Commerce Leadership 21 program, which educates and develops a diverse, select group of emerging leaders in southern Wayne County.

RC Web

Jennifer Spears, assistant account executive. Jennifer has a professional background in marketing and journalism, and served as an Americorps member with City Year Detroit, working as a tutor in a Detroit public high school and organizing in-school and extracurricular events. Jennifer graduated from the University of Michigan in Ann Arbor, with a Bachelor of Arts in German and anthropology and a minor in women’s studies.

Jen S Thumb

Geoffrey Geist, digital marketing specialist. Geoffrey comes to Franco from General Motors, where he was a specialist on the social media team, focusing on luxury clients. He is a member of the AdCraft club of Detroit and has held positions at a variety of other Metro Detroit companies, including Quicken Loans, Team Detroit/GTB and Treat Dreams. He graduated from Michigan State University with a Bachelor of Arts in advertising and is a fervent supporter of MSU and the city of Detroit.

DSC_2772

Marie and Sasha were on-site at the unveiling of the newly installed bronze statue of Edsel and Eleanor Ford. One hundred years since Edsel and Eleanor Ford said “I do”, the Edsel & Eleanor Ford House has set out to honor the couple’s life and legacy during ‘A Century of Love’ 100th wedding anniversary celebration.

MS and SR at Ford House

Tina and Joe had the opportunity to paddle the lower stretches of the Rouge River celebrating the 30th anniversary of Friends of the Rouge at its annual Rouge Rescue event.

TK, JF Friends of the Rouge

Mary and her husband, Zac, snapped a picture with Major Jim McDowell at the KEM concert supporting The Salvation Army and their efforts for the Flint Water Crisis.

MP at KEM concert

Team Franco had a wonderful evening celebrating at HOUR Detroit’s Best of Detroit Party at MotorCity Casino Hotel’s Sound Board . Top left clockwise: Intern Brittanie and Sasha checked in all media covering the event, Rene snapped a photo in front of the Franco sponsorship slide inside of Sound Board, Ann Marie and Andrea enjoyed a night out with their handsome dates, Lori took a night off from being the office mom and celebrated the Best of Detroit with her friend, Debbie.

Best of Detroit

Tina and Sasha took a break from working with the media at ‘A Legacy of Love: Vow Renewal and Garden Party’ to take in the beauty of the Ford House grounds. Couples at ‘A Legacy of Love’ gathered for an unforgettable vow renewal ceremony at the picturesque Lakeshore estate officiated by Macomb county executive, Mark Hackel. The ceremony was followed by an elegant strolling dinner and dancing.

TK and SR ford house

Among the couples renewing their vows was Franco’s CEO, Dan Ponder and his wife, Cathy. They celebrated 34 years of marriage in June.

DP and Cathy

Civil rights activist, Reverend Jesse Jackson Sr., made a surprise visit to the office and grabbed a photo with Dan and Brittanie.

DP, BC, Jesse Jackson

Jen and Ashley took time to de-stress at a lunchtime session of yoga atop the Beaubien Place Garage. Rooftop Yoga is a monthly yoga class put on by client, GMRENCEN along with RenCen Fitness.

JS, AD at Rooftop yoga

Brittanie spent an afternoon at the 2016 Conference on Volunteering and Service, the world’s largest gathering of service-related nonprofit, business, government and civic leaders. She represented the nonprofit, 9/11 Day, which encourages people to honor 9/11 victims by participating in service projects around the nation.

BC at Cobo

Franco celebrated June birthdays by taking a trip down to Ashby Ice Cream & Palazzolo’s Gelato in the GM Wintergarden for a sweet treat.

Elevator selfie

Jen welcomed media at the Turning Point Invitational press conference held at Cornerstone Schools. Cornerstone announced that golf icon Jack Nicklaus will play in the annual golf invitational held to raise funds to provide quality educations for Detroit children. Cornerstone also shared their goal to grow and educate 5,000 children in Detroit, almost double their current enrollment.

JS at Cornerstone press confernence

12 Books to Sharpen Your Public Relations Skills in 2016

Following the popularity of last year’s 12 Books To Read To Sharpen Your Public Relations Skills In 2015 post, I figured I should draft my 2016 PR reading list. I had fun reading my picks for 2015 and am looking forward to tackling my 2016 picks. Franco Book Club anyone?

1. Spinglish: The Definitive Dictionary of Deliberately Deceptive Language by Henry Beard

 

While I hate the term “spin doctor” to describe public relations professionals, I can’t help but laugh along with this dictionary. Some of the words and jargon we have to use for clients can be fairly amusing, but Spinglish rounds up all of the best ones for your viewing pleasure.

Spinglish: 12 Books to Sharpen Your Public Relations Skills in 2016

2. Be Your Own Best Publicist:How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work by Jessica Kleiman

 

There’s an old saying that the shoemaker’s children go shoeless and public relations professionals are no different. We can crush it at our jobs on a daily basis, but when it comes to promoting ourselves it’s a different story. Be Your Own Best Publicist is a great reminder to apply your public relations skills to yourself.

Be Your Own Best Publicist: 12 Books to Sharpen Your Public Relations Skills in 2016

3. The PR Masterclass: How to Develop a Public Relations Strategy that Works! by Alex Singleton

 

Written in 2014, The PR Masterclass is a more updated guide to media relations written by a longtime newspaper, magazine and digital journalist. If you’re looking for some tips on how to take your media relations skills to the next level look no further.

The PR Masterclass: 12 Books to Sharpen Your Public Relations Skills in 2016

4. The Elements of Style by William Strunk, Jr. & E.B. White

 

We are always looking to improve our writing skills and The Elements of Style is a classic guide for the writer who wants something a little more sophisticated. If you are looking to impress your boss or clients with your linguistic skills make sure to keep this guide on your shelf.

The Elements of Style: 12 Books to Sharpen Your Public Relations Skills in 2016

5. The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know by Robert Solomon

 

Working in an agency, client service is what we do day in and day out. The Art of Client Service is a great handbook for employees at any level. It also answers questions like “What happens when I screw up?” Whether you have been in the business for 2 years or 20, this book is a great refresher on working with clients.

The Art of Client Service: 12 Books to Sharpen Your Public Relations Skills in 2016

6. The Art of the Pitch: Persuasion and Presentation Skills that Win Business by P. Coughter

 

The Art of the Pitch has nothing to do with media pitches and everything to do with presentations. As you move up the ladder in your career, you will spend more time pitching new business to prospective and current clients. You may have a great idea, but if you can’t sell it to your client, their board or potential customers it means nothing.

The Art of the Pitch: 12 Books to Sharpen Your Public Relations Skills in 2016

7. Trust Me I’m Lying: Confessions of a Media Manipulator by Ryan Holiday

 

I’m not necessarily condoning all of the tactics in Trust Me I’m Lying, but I think it makes for an interesting read. The author was the marketing director at American Apparel for many years and they’ve had plenty of PR crises throughout the years. In light of Tina Kozak’s recent blog post Election 2016: The Power of Earned Media, I thought this was interesting.

Trust Me I'm Lying: 12 Books to Sharpen Your Public Relations Skills in 2016

8. The Five Dysfunctions of Team: A Leadership Fable by Patrick Lencioni

 

As an account manager here at Franco, I love the leadership fable approach in The Five Dysfunctions of Team. A collaborative team is one of the best parts about working at Franco and this is a great tool for managers to help overcome common hurdles and create an effective working environment.

The Five Dysfunctions of Team: 12 Books to Sharpen Your Public Relations Skills in 2016

9. Above the Noise: Creating Trust, Value & Reputation Online Using Basic Digital PR by Carrie Morgan

 

It’s hard to find a social media book that is not already outdated, but Above the Noise was recently published in January 2016. I preach consistency to my social media teams and this is a great guide that follows the same approach.

Above the Noise: 12 Books to Sharpen Your Public Relations Skills in 2016

10. Mastering the New Media Landscape: Embrace the Micromedia Mindset by Barbara Cave Henricks & Rusty Shelton

 

Have you mastered earned, owned and rented media? As PR people we are all familiar with earned media, but many of us are still navigating the new opportunities that social media and online content bring to the table. Mastering the New Media Landscape provides strategies for each approach.

Mastering the New Media Landscape: 12 Books to Sharpen Your Public Relations Skills in 2016

11. Originals: How Non-Conformists Move the World by Adam Grant

 

I will admit it, I’m an idea person. I love coming up with new ideas and challenging the status quo. Originals is all about bucking outdated traditions and coming up with new ideas. This just came out in February 2016, so it has some fresh, relevant examples and challenges you to not just think differently, but to be an agent for change in your organization.

Originals: 12 Books to Sharpen Your Public Relations Skills in 2016

12. Smarter, Faster, Better: The Secrets of Being Productive in Life and Business by Charles Duhigg

 

Written by a Pulitzer Prize winning journalist, Smarter, Faster, Better teaches you how to work smarter, not harder. Working at an agency with billable time, makes you think about ways to boost your productivity. This author has researched the most productive people and shared what they have in common.

Smarter, Faster, Better: 12 Books to Sharpen Your Public Relations Skills in 2016

Which of these books is on your 2016 reading list? If you have a recommendation let me know in the comments.

Elizabeth Robbins-Sabourin is an account manager at Franco Public Relations Group. You can reach her at (313) 567-5029 or sabourin@franco.com. Follow her on Twitter @DetroitDuchess.

Happy National Pet Day

As Franco’s resident crazy dog lady, I had the privilege of interviewing my colleague’s pets for National Pet Day, April 11, to see how they answered some of our toughest job candidate questions.  Here’s what they had to say…

Rocky

Rocky

Name: Rocky

Pet Parent: Account Executive, Erica Swoish

Q: How would you describe yourself?

A: Well, I’m going on something like 108 if memory serves me right, so one of my favorite activities is to take a nap on the small couch in the living room. I also like to take a snooze on the big couch, when my brother Apollo isn’t bugging me to play with him, or sleep off a day’s hard napping in my plushy doggy bed. Oh yeah, and I like car rides too!

Apollo

Apollo

Name: Apollo

Pet Parent: Account Executive, Erica Swoish

Q: What’s your greatest achievement?

A: It is my duty to protect my mom on a daily basis. I protect her from the evil mailman, the sinister salesmen and the neighbor dog… I don’t like him one bit! I’m also an expert digger. I’m currently working on a hole to get under the fence and finally meet my arch nemesis next door. I also dig big holes in the backyard to hide my precious toy collection from those pesky squirrels through the winter. This past winter, I stored my favorite soccer ball, a football and about six Kong toys in the hole on the right side of the yard. I put a few other things in the hole on the other side of the yard too. My mom and dad helped me cover my hiding spots up for the winter, but don’t worry, I still found my toys once the ground thawed!

Oh, yeah, and my mom said to remind you about my cool collar. She bought it at the GMRENCEN’s Holiday Headquarters from 3 Dogs 1 Cat. It even has a shiny seat belt buckle!

Lucy

Lucy

Name: Lucy

Pet Parent: Senior Vice President, Tina Sullivan

Q: If you could have any super power, what would it be?

A: I wish I could talk, so I could tell my mom I don’t really like this outfit.

Fishie

Fishie

Name: Fishie

Pet Parent: Account Supervisor, Ann Marie Fortunate

Q: Tell us about a time you overcame a challenge.

A: My mom always has to remind me I’m not a dog since I like to run around in my tank. Don’t tell her, but I think she may be mistaken. This one time, my parents got me a new tank to replace my old stinky one, except while I was running around I got swallowed up by this wooshing water thing. Thankfully my parents saved me just in time and now I make sure to stay away from that side of the tank.

Shelton

Shelton

Name: Shelton aka Snooter

Pet Parent Name: Senior Account Executive, Marie Stawasz

Q: Tell us about your hobbies. What do you like to do outside of work?

A: I have a rather extravagant toy collection. My mom gets great deals at TJ Maxx & Marshalls so I can have as many as I want. SQUIRREL! On special occasions she’ll take me to Petco to pick out a special toy. I got this guy on my birthday two years ago. It’s one of my favorites…he has a few less legs now. Okay… am I done? Can I have a Buddy’s Pizza Buddy Bone?

Diesel Hunts

Name: Diesel

Pet Parent: Account Manager, Joe Ferlito

Q: What are your greatest strengths?

A: I’m a master escape artist and a pretty darn good hunter too. I like to go find pheasants and other friends to bring back to my dad from the woods. Sometimes I find a turtle that needs a nice home. Dad says mom won’t let us bring any more turtles home, but I think my turtle brothers would like that.

Diesel, Mowgli the Turtle, and Daphne the GeckoDiesel, Mowgli the Turtle, and Daphne the Gecko

Names: Mowgli the Turtle & Daphne the Gecko

Pet Parent: Account Manager, Joe Ferlito

Q: How would your co-workers describe you?

A: Some people think we’re a bit cold blooded, but we are pretty chill.

Sport

Sport

Name: Sport

Pet Parent: Account Manager, Elizabeth Robbins-Sabourin

Q: Tell me about a time you’ve exercised leadership?

A: I exercise every morning! My mommy takes me on long walks so I can do my business. Mommy’s coworker Sasha even collects the newspaper bags from around the office for mommy to take with us. We don’t want the neighbors to get mad at us for not picking up my doodie.

Goatie, Chicken, and Bear

Names: Bear, Chicken & Goatie

Pet Parent: Designer, Ashley Dupuy

Q: What’s your management style?

A: We like to get up in high places and oversee the work that’s being done.

Kali

Kali

Name: Kali

Pet Parent: Office Manger, Lori Cook

Q: What type of work environment do you prefer?

A: I like a quiet, comfy spot to hang out when mom is working at home, but sometimes she makes a lot of racket – click clack click clack – on that thing with all the buttons.

Cleo

Cleo

Name: Cleo

Pet Parent: Assistant Account Executive, Mary Parkinson

Q: How do you stay organized?

A: Well, you see, I have a top-secret file management system. That’s how I found this spoon. My mom had no idea where I got it from and when she asked I just gave her the biggest puppy eyes I could muster.

Sharky & Silver Dollar Fishes

Sharky and Silver Dollar Fishes

Names: Sharky & Silver Dollar Fishes

Pet Parent: Assistant Account Executive, Sarah Kornacki

Q: How to approach new challenges?

A: Just keep swimming, swimming, swimming!

The best way to celebrate Pet Day is to adopt one! Make sure to visit the Michigan Humane Society  (one of our pro bono clients) and check out their new facility in Detroit. It’s open Monday through Saturday, noon to 4 p.m. Have your own pet picture or story to share? Let us know in the comments below!

Erica Swoish is an account executive at Franco Public Relations Group. You can reach her at (313) 567-5014 or swoish@franco.com. For more pictures of her pups, follow her on Instagram @eswoish.

This post is dedicated in loving memory to Franc the Fish, who helped me win Franco’s 2013 Halloween pumpkin carving contest. Thanks Franc – we miss you buddy!

Franc

Franc

October 2013 – December 2015

 

Franco On the Town – March Edition

In March, the Franco team could be found learning, engaging and traveling.

Tina K. and Elizabeth attended the EdelTrust Breakfast to discuss the results from this year’s Trust Barometer. The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents in 28 countries to examine trust in government, business, nongovernmental organizations, media and more.

EdelTrust Breakfast

Erica, Mary and Andrea welcomed Eastern Michigan University’s PRSSA to Detroit for a tour of the Franco office.

EMU PRSSA day

Team Franco survived Daylight Saving Time with a little help from our trusty friends at Starbucks.

Daylight Saving Time Starbucks

Franco celebrated St. Patrick’s Day with an Irish themed lunch and lots of green.

St. Patricks Day

While the team celebrated St. Patrick’s Day, Tina S. snapped this perfect picture from the balcony of Hayworth-Adams Hotel while she attended the Western Automotive Press Association gala with the Steel Market Development Institute.

Western Automotive Press Association gala

Tina K. moderated The Tale of Our City: PR’s Role in Detroit’s Revitalization panel hosted by Wayne State University and Michigan State University.

Tale of Our City

While Tina moderated, Erica set up shop at the internship fair hosted by Wayne State University PRSSA at The Tale of Our City to speak to college students about Franco.

Wayne State University internship fair

Sarah and Marie made an appearance at Vinotecca’s monthly wine dinner, featuring Girard Winery, where they learned about different types of wines and food pairings.

Vinotecca wine dinner featuring Girard Winery

Lauren and Ann Marie helped IBAS Brewery host Yelp Detroit for a brewing event. Guests spent the day brewing a Belgian Tripel and in just a few short months, the 9 gallons of man-made beer will be ready for at-home enjoyment.

IBAS Brewery

Pat interviewed Jeff Zaleski of PricewaterhouseCoopers  at the Belle Isle Aquarium for the Belle Isle Conservancy Grand Prixmiere welcome video.

Belle Isle Aquarium

Andrea coordinated The Salvation Army Emergency Disaster Services Director, Chuck McDougall interview on CW50’s Street Beat.

CW50 Street Beat

Mary ended the month by attending her first IABC Detroit event, The Power of Storytelling. Not only did she learn a thing about what makes a good story, but she found time to live tweet the event from Franco’s Twitter account.

IABC

Dear Franco, We Love You

 

Franco Love Poem

“I love working at Franco because of the interesting design opportunities it gives me. I work with such a wide variety of clients that each day is different and unique.”

Ashley Dupuy, designer

“I love our account mix because it provides such a variety of opportunities and allows us to keep up on a wide-range of skills on a daily basis. And of course I love the people and working with a group of such talented team members.”

Joe Ferlito, account manager

View from Franco PR office in GMRENCEN

“I love seeing the Detroit River from our 10th floor GMRENCEN offices. The way it sparkles in the sunshine is magical. And it’s so impressive at sunrise and sunset.”

Pat Adanti-Joy, vice president

“My job rocks! I work with amazing clients, especially my non-profit clients. I love being able to go home after a long day of work knowing that I’m making a difference in the lives of others.”

Andrea Kenski, senior account executive

“I love Franco because of the great clients we get to work with – especially the ones with strong, local roots that allow us to support other exciting organizations in Detroit. For example, Buddy’s Pizza’s recent Motown Fridays campaign with Motown Museum, another Detroit original. Or the Belle Isle Conservancy’s work with the Chevrolet Detroit Belle Isle Grand Prix.”

Sarah Kornacki, assistant account executive

“I love that it’s very easy to make tough decisions at Franco — you do the right thing. Not the easiest thing or the most profitable thing or what’s best for you or the agency, but the right thing.”

John C. Mozena, account director

Mary Parkinson and her Cheez-Its

“I love working at Franco because the office is ALWAYS stuffed with snacks. With early morning interviews or evening client events, food can be a lifesaver to keeping our energy up. Cheez-it anyone?”

Mary Parkinson, assistant account executive

“I love Franco for being right in the heart of Detroit. And Lori Cook.”

Sasha Reeves, assistant account executive

“The culture: After coming back to Franco for a second time, I can sincerely say that working here is like nothing else I’ve experienced. We empower our team to make decisions and everyone is incredibly supportive. I’ve been surrounded by wonderful mentors both times I’ve worked at Franco.”

Elizabeth Robbins-Sabourin, account manager

“Why do I love Franco? Franco has been my home for the last five years. During my time here, I’ve worked with some of the industry’s most talented professionals and picked up skills I couldn’t learn anywhere else. Through it all, good, bad and ugly, team Franco supports itself. We’re there for each other. Through and through, we work together to make it happen, whatever it may be at any given time. It’s been an honor to be a part of this team, and I’m looking forward to all the exciting things to come. AND…we love our Lori. Everyone needs an office mom, and ours is the best!”

Marie Stawasz, senior account executive

Marie, Erica and Sasha with their blankets

Marie, Erica and Sasha aka the “Office Blanket People”

“My Franco family doesn’t judge me (most of the time) for the bajillion blankets I keep at my desk and am often seen bundled in at various locations around the office.”

Erica Swoish, account executive

Franco Heart

Franco on the Town – January Edition

 

January was all steel, LEGOs and Red Wings Hockey for the Franco team.

Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.

Franco Team at SMDI NAIAS Booth

 

Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.

Franco at NAIAS Charity Event

 

Sarah, Andrea and Pat celebrating a partnership between Arbor Hospice and Henry Ford Village.

Franco at Arbor Hospice and Henry Ford Event

 

Elizabeth, Alex, Sasha and Tina K. at the LEGOLAND Lego brick GMRENCEN reveal at NAIAS.

Franco at GMRENCEN LEGOLAND Reveal at COBO Center

 

Andrea and Mary with Motown recording artist, KEM at The Salvation Army water distribution event to assist those affected by the Flint water crisis.

Franco with KEM at Flint Water Distribution Event

 

Dan H., Lori, Tina K. and Sarah cheered on Joe as he and the rest of the Stahls’ team took on the Detroit Red Wing Alumni team.

Red Wings Alumni vs. Detroit Red Wings Alumni

 

 

Coming in February: Opening of Granite City Detroit, Bed & Bread Radiothon, Automation Alley at the DIA, Chicago Auto Show