Kayaks on the Rouge River

An inside look at the Rouge River

Ever wonder what happens to your water after it goes down the drain or runs off into the sewers? If you answered, “It makes its way to the river,” you’d be correct. But do you know which river or watershed your area drains into? I bet you do, but it’s something most of us don’t[…]

Franco News: Parkinson and Dupuy Join the Team

Mary Parkinson Hired as Assistant Account Executive Parkinson will serve a variety of Franco’s health care and nonprofit accounts providing support with media relations and events. Before joining Franco, Parkinson held an internship with Fleishman Hillard in Detroit and gained experience interning with Good Morning America, World News with Diane Sawyer and WXYZ Detroit.  […]

Donald Trump

Election 2016: The Power of Earned Media

DISCLOSURE: This is not a partisan post, an endorsement for a particular candidate, or a political rant. This is about the power of PR, more specifically, the power of earned media, something I speak about frequently in my business as president of Franco. We’re often asked to measure the value of media coverage, or to[…]

Franco Team at Granite City Detroit

Franco on the Town – February Edition

  February – networking, silly selfies and good food. Some of the Franco crew getting a taste of the new Granite City Food & Brewery Detroit with lunch during mock service.   Franco team member and IABC Detroit President Elect, Andrea Kenski, grabs a selfie with a neat Mayan statue during the International Association of Business Communicators[…]

Mary Parkinson and her Cheez-Its

Dear Franco, We Love You

  “I love working at Franco because of the interesting design opportunities it gives me. I work with such a wide variety of clients that each day is different and unique.” Ashley Dupuy, designer “I love our account mix because it provides such a variety of opportunities and allows us to keep up on a[…]

Ferlito nd McCarty STAHLs' vs Detroit Red Wings Alumni

Frozen Fish Fiasco, Team STAHLS’ and Tales of a Gordie Howe Hat Trick

I grew up playing hockey, but after trading in my skates for office life, I never thought I’d play a meaningful game again. Turns out, I was wrong. I emerged from hockey retirement and laced up my skates to support Team STAHLS’ as we faced off against the Detroit Red Wings Alumni team for a[…]


Media Tips for Small Businesses

While marketing and public relations can be beneficial to businesses of all sizes, sometimes smaller businesses and startups aren’t quite sure where to start. We’ve all been there and you have to start somewhere, right? Recently NextEnergy – one of the nation’s leading accelerators of advanced energy and transportation technologies, businesses and industries – reached[…]

NAIAS Survival Checklist: Must-Haves For Working The Event

There’s lots of great articles out there with tips on attending the North American International Auto Show (NAIAS), but what if you’re not an attendee but working it for a client? Our Franco auto team is no stranger to the behemoth auto exhibit, so we asked them what they have on their must-bring lists for 2016.[…]

Giant Turkeys and Lukken’s – Here’s How Franco Does the Holidays

Each family celebrates the holidays in their own, unique (sometimes out-there) way. Here’s how some of our Franco team rings in the yuletide season with their loved ones. Stephanie Angelyn Casola, Account Manager Pasta! Is that a tradition? It was if you grew up in the Casola household. The holiday didn’t matter, one thing was[…]

5 Things I Learned About Detroit During the #DXFChallenge

The Detroit Experience Factory hosted their second annual #DXFchallenge this summer. As a newbie to Detroit, I was convinced to take on the challenge alongside our social media expert, Alex Fulbright. (She lives in the D and was a great guide to navigate the bars and eateries on the list.) Let me break it down.[…]