Franco Team at Granite City Detroit

Franco on the Town – February Edition

  February – networking, silly selfies and good food. Some of the Franco crew getting a taste of the new Granite City Food & Brewery Detroit with lunch during mock service.   Franco team member and IABC Detroit President Elect, Andrea Kenski, grabs a selfie with a neat Mayan statue during the International Association of Business Communicators[…]

Mary Parkinson and her Cheez-Its

Dear Franco, We Love You

  “I love working at Franco because of the interesting design opportunities it gives me. I work with such a wide variety of clients that each day is different and unique.” Ashley Dupuy, designer “I love our account mix because it provides such a variety of opportunities and allows us to keep up on a[…]

Ferlito nd McCarty STAHLs' vs Detroit Red Wings Alumni

Frozen Fish Fiasco, Team STAHLS’ and Tales of a Gordie Howe Hat Trick

I grew up playing hockey, but after trading in my skates for office life, I never thought I’d play a meaningful game again. Turns out, I was wrong. I emerged from hockey retirement and laced up my skates to support Team STAHLS’ as we faced off against the Detroit Red Wings Alumni team for a[…]

Joe

Media Tips for Small Businesses

While marketing and public relations can be beneficial to businesses of all sizes, sometimes smaller businesses and startups aren’t quite sure where to start. We’ve all been there and you have to start somewhere, right? Recently NextEnergy – one of the nation’s leading accelerators of advanced energy and transportation technologies, businesses and industries – reached[…]

5 Things I Learned About Detroit During the #DXFChallenge

The Detroit Experience Factory hosted their second annual #DXFchallenge this summer. As a newbie to Detroit, I was convinced to take on the challenge alongside our social media expert, Alex Fulbright. (She lives in the D and was a great guide to navigate the bars and eateries on the list.) Let me break it down.[…]

Franco by the Hour: PR Pros take on events from Detroit to San Antonio

As public relations professionals we are often misunderstood. It’s a topic we discuss often at Franco Public Relations Group and among our peers. Our family members and friends inquire about what we do all day. They don’t understand our unusual hours. They wonder why we seem to know the names of all of the TV[…]

Tweeting Trackside: Behind-the-Scenes with the Grand Prix Social Team

Picture this: an Indy Car sporting the Facebook and YouTube logos on either side, an Instagram logo on the nose and a Twitter logo center stage on the rear wing. Behind the wheel OTTO Detroit CEO, Mark Russell, is focused on placing higher in the standings than he did at last year’s race. While his chief engineer[…]

Understanding Facebook Advertising

While online advertising has been in the advertiser’s toolbox for some time now, social media options like Facebook advertising might be unchartered territory for some. As an agency, we provide clients with options and recommendations to reach their audiences. More and more, we find ourselves talking about Facebook advertising as a targeted and economical tool[…]

Maybe PR pros took a page out of Scout’s Handbook?

The motto of the Boy Scouts of America is to always “Be Prepared.” This is good general advice for everyone, but something that PR professionals need to take to heart. Breaking news, crises, events, emergencies and urgent client needs can happen with a moment’s notice. While many of us are connected 24 hours a day,[…]

Vice President Tina Benvenuti Sullivan to participate in Leadership Detroit Class XXXVI

Vice President Tina Benvenuti Sullivan has been appointed to the Detroit Regional Chamber’s Leadership Detroit Class XXXVI. Benvenuti Sullivan will join 65 other southeast Michigan business leaders representing a diverse group of professional fields with a shared dedication to improving the quality of life in metro Detroit. The 10-month program will focus on a variety[…]