Networking: Love it or hate it, an essential business tool

I have a secret. Not all PR people love networking. Not every PR pro is a natural at working a room. Some actually dislike, even dread, networking opportunities. And there’s a big difference between enjoying events, and actually being an effective networker. But love it or hate it, networking is an essential skill for any[…]

Interviewing for Video: 5 Best Practices

The popularity of videos has grown exponentially over the past few years and trends show that it’s not stopping any time soon. If you’re working in PR, marketing or social media, you’ll probably have to record a video at some point. Whether you’re a video pro or just starting out, these best practices are going[…]

Detroit Inspires Me Twitter Chat Recap

In honor of 313 Day, Detroit’s unofficial holiday, Franco hosted our first Detroit Inspires Me Twitter chat. In order to spark uplifting conversations about Detroit, we asked people to share some of the things that inspire them about the city. Here’s what we talked about: Q1: What inspires you about Detroit? Q1: What inspires you[…]

Reflecting on Detroit’s Eastern Market

Since its debut in the 1800s, Eastern Market has grown into one of Detroit’s most iconic destinations. With fresh food, restaurants, businesses, art and more, the historic shopping district never falls short of interesting things to do, see or taste. Ed Deeb, who some have referred to as “The Go-To Guy of Detroit, worked for[…]

Franco team with editor Lee DeVito

Publication tips from an editor

We recently had the pleasure to chat with Lee DeVito, editor-in-chief of the Metro Times, for some insider intel gleaned by plying him with cookies while we asked questions and reveled in his industry insight. Here’s some of what we talked about:   How has digital media changed the Metro Times? Lee said digital media[…]

Franco Fit Club

Summer bodies are made in the winter, right? Here at Franco, we want to get in better shape and live healthier lifestyles so many of us have made a commitments to eat more nutritious food, hit the gym and drink more water. To that end, we’ve launched Franco Fit Club to help us stick to[…]

Top 7 takeaways from Digital Marketing Boot Camp

Didn’t make it to the Detroit Regional Chamber‘s Digital Marketing Boot Camp? Franco team members Adriane, Jen and James summarized the top takeaways (and tweets) from a morning of impressive presenters and panelists including Sola Obayan, Eric Hultgren, Eric Thomas and Marcus Burrell. 1. Don’t get caught up on vanity metrics While vanity metrics, like the number of likes on a[…]

Dear Franco, We Love You

Roses are red, violets are blue. Public relations, it’s what we do. “I love working at Franco because of the interesting design opportunities it gives me. I work with such a wide variety of clients that each day is different and unique.” Ashley Dupuy, designer “I love our account mix because it provides such a[…]

Franco on the Town

This month, Franco crushed it at NAIAS, networked and learned some healthy recipes! Ulliance‘s Chef Paul dropped by Franco to cook us a lovely meal and shared some healthy recipes to help us kick off Franco Fit Club. With a little help from SMDI‘s coffee bar, Erica excelled at the 2017 North American International Auto[…]

Six cool ties to the tech industry

One of the beautiful things about public relations is getting to work with clients from many different industries, because as us PR pros know, everyone needs PR! One of the industries we work with is the always-growing, ever-changing and exciting technology field. Whether it’s a long-term client or a project based relationship, we love getting[…]