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10 Reasons Why Franco is Cool

Franco was recently named as one of Crain’s Cool Places to Work so we wanted to let the world know our favorite things about working here. We asked around the office to figure out what makes Franco so cool. 1. Franco is friendly “I think Franco is cool because we get to work with so[…]

DP and Cathy

Franco On The Town – June Edition

The month of June was filled with events in Detroit, a perfect reminder of the commitment Franco has to continue serving this city. Erica and Stephanie Bowen from the Belle Isle Conservancy lent a helping hand to call and direct the program with the audio / visual crew at this year’s Grand Prixmiere. Pat and[…]

SMDI wayfinding banners

Detroit Design

Detroit is a hard working city, with its own highs and lows; it’s a place with fantastic roots and a true creative energy.  I dove deep in all things Detroit and within just a few months I was moving my life, design studio, and job all into Detroit. Soon after, my design adventures with Franco[…]

Diesel Gate

Happy National Pet Day

As Franco’s resident crazy dog lady, I had the privilege of interviewing my colleague’s pets for National Pet Day, April 11, to see how they answered some of our toughest job candidate questions.  Here’s what they had to say… Name: Rocky Pet Parent: Account Executive, Erica Swoish Q: How would you describe yourself? A: Well, I’m[…]

Franco Team

A bittersweet departure from a happy home

We talk a lot in public relations and marketing about “third-party validation,” the idea that what somebody else says about you is more trustworthy than what you say about yourself. You trust the restaurant reviewer more than the restaurant’s advertisements, your friend who hated the movie more than the actor praising it on the talk[…]

Franco with KEM at Flint Water Distribution Event

Franco on the Town – January Edition

  January was all steel, LEGOs and Red Wings Hockey for the Franco team. Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.   Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.   Sarah,[…]