Tag Archives: innovation

10 Reasons Why You Need to Register for TEDxDetroit Today

On Thursday, October 8th, creators, catalysts, entrepreneurs, artists, geeks, designers, thinker and doers will all flock to Detroit for the 7th Annual TEDxDetroit. Franco PR Group is excited to work with them to spread the word about this one-of-a-kind conference.

1. TEDx events are breakoffs from the larger, parent conference TED Talks. TED stands for Technology, Entertainment and Design – three words that are practically synonymous with the Motor City.

Photos: Cobo Center, Rockin’ on the Riverfront Concert Series, Detroit Institute of Arts

Photos: Cobo Center, Rockin’ on the Riverfront Concert Series, Detroit Institute of Arts

Check, check and… check.

2. There are only 14 other TEDx conference located throughout Michigan, and as you can see TEDxDetroit is at the TOP of the list.

TEDx MI

Which could just be a coincidence, but then again, maybe not.

3. The TEDxDetroit stage has been graced by Detroit powerhouses like Quicken Loans Founder and real estate tycoon, Dan Gilbert, Slow Roll Co-Founder Jason Hall, and Hardcore Pawn star, Les Gold.

4. And this year’s line-up continues to bring the best of the best, with NASA Planetary Scientist, Dr. Cathy Olkin, Life Remodeled Founder and CEO, Dr. Chris. Lambert and President and CEO of Consumer Electronics Association, Gary Shaprio.

Photo from GMRENCEN “Reflecting A New Detroit”

Photo: GMRENCEN “Reflecting A New Detroit”

Just to name a few.

5. Oh yeah, and on top of all those great speakers – they’ve got LIVE MUSIC. With performances by America’s Got Talent finalist Alicia Michilli, Tunde OlaniranAhya SimoneTimothy OrikriShelby 5Chance MorrisDarius SimpsonScout Bostley and Britney Stoney.

6. Not to mention this year’s venue just happens to be the historic Fox Theatre.

Photo: facebook.com/foxtheatredetroit

Photo: facebook.com/foxtheatredetroit

Which is the largest TEDxDetroit venue in its seven-year history.

7. Charlie Wollborg, Chief Troublemaker at Curve Detroit and TEDxDetroit Executive Producer and Curator has been a featured speaker at several noted conferences including SXSW Interactive, Podcamp Michigan and Ignite Automotive.

Photo: twitter.com/CharlieCurve

Photo: twitter.com/CharlieCurve

So he probably knows how to put on a good show.

8. If you don’t go you’re just going to be checking Twitter for updates all day anyway.


#TEDxDetroit FOMO

9. If you register for TEDxDetroit before Sept. 21, you’ll save $15. Which you can put towards those Red Wings tickets you’ve had your eye on.

10. And if that’s not enough to get you to click the registration link. Maybe this’ll help…

Photos: facebook.com/bigalora, facebook.com/comfortcruzine, detroitstockyard.com

Photos: facebook.com/bigalora, facebook.com/comfortcruzine, detroitstockyard.com

Detroit food truck favorites like Bigalora, Heroes vs. Villain, Motor City Franks, Comfort Cruzine, Stockyard and more will be on-site at TEDxDetroit. 

 

Which TEDxDetroit speaker is on your must-see list? Share in the comments.

Alex Fulbright is a digital marketing specialist at Franco Public Relations Group. You can reach her at 313-567-5085 or fulbright@franco.com. Follow her on Twitter: @AlexandriaFul and connect on LinkedIn.

Tools a PR pro can’t live without – a Franco perspective

A PR pro’s job can be hectic and fast paced. Working in this industry, we have to learn and master many tools of the trade to do our job effectively.

In this case, my definition of a tool is anything and everything I use to get the job done, from my notepad and pen to my car and cell phone.

You might be surprised to learn that some of a PR pro’s most important tools can be found in the junk drawer at home. For example, I might use a pair of scissors to cut the hardcopy of a story about Arbor Hospice (client) out of the pages of the Detroit News and I’ll probably reach for a glue stick next to adhere the story and masthead to a piece of white paper, completing the clip. A little old-fashioned with the internet but it’s important because stories aren’t always posted on the web and not all papers have a digital edition.

Some of the more unique tools PR pros use includes media monitoring services such as News Power Online and Critical Mention. Subscribing to these services allows us Franconians to monitor TV, radio, print and digital media from across the globe for mentions of our clients. Not only do these services keep an eye on media near and far they also allow us to pinpoint, clip and download audio and video copies to save in our files or share with clients. This tool comes in handy when a client is mentioned by an out of market media outlet or a client requests a copy of a specific segment.

When I asked a few of my Franco colleagues what tools they can’t live without and this is what they had to say:

For Vice President Tina Sullivan, it’s her tasks list in Microsoft Outlook. “My schedule is constantly changing and having a dynamic task list allows me to move dates and tasks around as often as necessary. Being able to update on the fly keeps me on top of my everyday to-do’s.”

Account Executive Andrea Kenski relies on her iPhone and the Evernote app to help stay organized. “This free app has saved my life when it comes to remembering things, but what I like most is that it saves documents, ideas and images across my electronic devices, including my iPhone, iPad and computer.”

There are still more tools vital to the completion of our day-to-day tasks, such as a rolodex (I know, it’s old fashioned), dictionary and thesaurus, email and even Facebook and Twitter for monitoring current trends and connecting with audiences. But a PR pro’s most important tool comes from within. Creativity is what drives progress and innovation in our line of work. By opening our minds to new ideas and opportunities, we are able to develop and implement strategies that break the mold.

On a side note, I thought this discussion warranted an honorable mention for the office coffee maker. Many of us would be lost without our morning cup of Joe.

What are some tools that you couldn’t live without?

Dan Stocking is an assistant account executive at Franco Public Relations Group. You can reach him at (313) 567-5094 or stocking@franco.com. Follow him on Twitter @danielstocking.