Tag Archives: internships

Connecting with Franco

“You can only know where you’re going, if you know where you’ve been.” That saying can have different meanings for people in all walks of life, but it also holds true for those embarking on the job and internship search. As any recent hire from our office will tell you, the job market is all about connecting with businesses and networking with other professionals in the field. And there’s no better way to get to know a company than to immerse yourself in their daily routines and connect with the people who already work there. After all, you can’t know which direction you want to take in your career if you haven’t explored it in the past. Luckily for those entering the job market, there are a multitude of ways to find out more about a potential workplace and find the right career path.

Tour our office with a student group

Touring an office with a large student group, whether it’s classmates or fellow PRSSA members, is a great way to get to know a company, their clients, and of course connecting with employees working in various industries.

My first visit to Franco was on a tour of agencies in Detroit with Michigan State’s PRSSA group. The tour gave me great benchmarks for what agencies in the city were looking for in potential candidates. While I didn’t have the experience Franco was looking for at the time, I was able to build my experience and keep the agency in mind when I started my job search after graduation.

These group tours are often the easiest for companies to accommodate and give you maximum exposure in the shortest amount of time. What’s key about these group opportunities is making sure you stand out. Bring your resume, introduce yourself to the presenters and guides after the tour and don’t forget to thank the busy professionals taking time out of their day to show you around.

Senior Account Executive Andrea Kenski talks about a recent Salvation Army campaign with students from Eastern Michigan University PRSSA

Franco Senior Account Executive Andrea Kenski talks about a recent Salvation Army campaign with students from Eastern Michigan University PRSSA

Shadow one of our employees

While job shadows can often be the most difficult for companies to accommodate, they can be a great source for building a strong relationship with an employee at a company you’re interested in. It is also the best way to get an understanding of a company’s culture and the services the agency offers to its clients.

In college, it was my job shadow experiences that helped me gain an understanding of the difference between corporate communications, and working at a public relations agency vs. an advertising agency. I not only had the opportunity to start connecting with people, that to this day I’ve maintained relationships with, but it helped me decide what type of communications internships I wanted to pursue further while in school.

One-on-one meetings

Like most people in the communications industry, I LOVE coffee. And I love nothing more than to share my experiences from school and professional life over a good latte. Whether our allegiance is to the green and white or the maize and blue (or any other school around Michigan), my colleagues all come from different backgrounds and have unique life experiences to share with students new to college or even recent graduates. We love to share our lessons learned, where we’ve been, and how we’ve gotten to where we are today.

Connecting with us at a job fair or networking event

As a company trying to attract top talent from schools around Michigan and beyond, we want students to know who we are, just as much as they want us to know them. A great way to get to know more about a company and the people representing it, is to stop by our booth space at a career fair. Whether you’re a freshman or a graduating senior, it makes our job much easier when we’re able to put a face to a name. Make sure you’ve brushed up on your elevator pitch and don’t be afraid to ask questions and check out these three tips for acing job fairs. And, trust me, we do remember you when you make an effort to get to know us!

Franco Account Executive Erica Swoish connecting with PRSSA students across Michigan at a recent career fair

Franco Account Executive Erica Swoish shows off some client swag at a recent career fair for PRSSA students across Michigan

If you’re interested in visiting us, meeting one of our Franco team members, or just taking a peek around the office, let us know! You can call our main line or reach out to me directly for details.

Erica Swoish is an account executive and the student relations coordinator at Franco Public Relations Group. You can reach her at (313) 567-5014 or swoish@franco.com. Follow her on Twitter @eswoish.

 

Making it permanent – My experiences transitioning from intern to employee

Coming to Franco last September as an intern, I was happy to hit the ground running. Just after the Labor Day weekend, I was introduced to my colleagues as they hurried around the office, catching up from the weekend and running through their to-do lists. After getting set up and acquainted with the office and the maze of the GM Renaissance Center, I was pulled in to learn about a few projects that I would be supporting throughout my internship.

The first week was just how I imagined life in a PR agency: busy, fast-paced and exciting. I was so happy to be a part of Franco, working on projects that have such a huge impact on the metro Detroit community. The 2012 Comerica Hatch Detroit competition was coming to a close with a fury of media attention, and The Salvation Army’s 2012 Red Kettle Campaign was in the planning stages, preparing for its November kick off.

Working on these projects, I learned valuable lessons that I use every day at Franco. Although today I work with a different client list,
many in different industries, my experience as an intern influences the way I approach every task. From improving time management to building on my writing and networking skills, I finished my internship ready for increased responsibilities and excited to officially join the amazing Franco family.

The Salvation Army Red KettleCampaign was among the first assignments I assisted with as an intern atFranco. Former Red Wing Kirk Maltby and announcer Ken Kal helped out during abell ringing competition with other Red Wings alumni and staff.

Today, long after both Hatch and the Red Kettle campaign have passed (and are approaching once again), I am working as an assistant account executive and still learning new ways to better serve our clients. So much has changed in my nine months at Franco: my title, clients, tasks and a few desks. But, I can say that one thing has remained the same, my excitement to arrive every day to something new at a company that strives for excellence on all fronts, from our client work to our company culture.

Dan Horn is an assistant account executive at Franco Public Relations Group. You can reach him at (313) 567-5008 or horn@franco.com. You can also follow him on Twitter @DanHorn90.

4 tips for breaking into the world of public relations

A resume should include a bulleted list of your education, work experience and (when appropriate) personal interests. Photo Credit: Flickr.

You’re fresh out of college with a degree in public relations. Now you need a job. Public Relations is all about connecting people, but do you know how to connect yourself? Scoring your dream job doesn’t have to be hard as you think. Here are a few tips that will help you stand out in that pile of resumes.

1. Construct a fluid resume. A resume should include bulleted points of your education, work experience and (when appropriate) personal interests. Be descriptive and use action words. Think outside of the box when listing your experience. If you were involved in any projects or programs outside of school or work that are relevant to your field, be sure to list them.

2. Draft a cover letter, and edit it thoroughly. Think of a cover letter as your opportunity to demonstrate your written communication skills and your personality.  Be clear and concise, explaining why you are contacting the employer and why they should care. Be specific to the position you’re applying for. Expand upon points in your resume. And proofread the letter carefully to catch any typos. Since PR is all about details, a typo in your cover letter could cost you the interview.

3. Provide work samples. The proof is in the pudding. If you present a potential employer with samples of the work you produce, the more likely you are to grab their attention. Provide press releases you’ve written and subsequent placements they may have resulted from your outreach. If you have not had an opportunity to conduct outreach on your own, provide writing samples from college classes.

4. Apply for internships. Experience is possibly the most important part of a job search. Employers want to know the individual they hire has practical experience in their industry, and the best way to gain that experience is through an internship. Apply for more than one. You’ll learn about different aspects of PR at a nonprofit than you would at an agency or in a corporate setting.

Now that you know how to land your dream job, are you looking for an internship? We’re looking for two summer interns. Learn more on our Facebook page.

Marie Stawasz is an assistant account executive at Franco Public Relations Group. You can reach her at (313) 567-5201 or stawasz@franco.com. Follow Marie on twitter @MarieStawasz.