Franco with Jessica Lundy

Tips for PR Pros from the Media

As PR pros, we email and meet with media every day for our clients, but rarely get to sit down with them and talk one-on-one. This week, the Franco team met with Jessica Lundy, TV20 host and on-air personality, to find out how we can work together as media and public relations professionals. Jessica started[…]

The Franco Salvation Army Team

Eighty Days of Red Kettle

All PR professionals have that one client project that seems to take over everything. It means long hours at the office, lack of sleep (which leads to copious amounts of caffeine), around the clock emails and being on your feet for hours at a time. For those of us who work on The Salvation Army[…]

Paid, owned and earned media – Finding the right balance

One of the most important decisions a company can make while constructing its media strategy is to decide the type and location of content that will have the greatest influence on its audience. For many, the first question that comes up in making this decision is whether to focus on creating paid, owned or earned[…]

Four reasons to combine media relations and social media

In a world where breaking news is most often spotted first on social media before it’s blasted over the airwaves, it is essential to blend your social media and media relations strategies. Just look at the news of Whitney Houston’s death, which broke on Twitter 47 minutes before it was reported in traditional media. But[…]