Oh, the places Franco’s automotive team goes

Most automobiles are well-traveled machines, just like the automotive team at Franco! Our automotive clients take our team from shore to shore across the United States and through Canada to attend events and talk to automakers and media representatives near and far. From the steel in your car’s chassis and the material of your soft-top
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Franco on the Town

This month, Franco crushed it at NAIAS, networked and learned some healthy recipes! Ulliance‘s Chef Paul dropped by Franco to cook us a lovely meal and shared some healthy recipes to help us kick off Franco Fit Club. With a little help from SMDI‘s coffee bar, Erica excelled at the 2017 North American International Auto
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How Detroit inspires a major corporation’s innovation

Every day at Franco we’re working in this city and finding more stories of innovation, creativity and determination that inspire us. “Detroit Inspires Me” is our way to share what makes us proud to be Detroiters. We recently had the pleasure to talk with Matt Simoncini, President and Chief Executive Officer of Lear Corporation and
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SMDI wayfinding banners

Detroit Design

Detroit is a hard working city, with its own highs and lows; it’s a place with fantastic roots and a true creative energy.  I dove deep in all things Detroit and within just a few months I was moving my life, design studio, and job all into Detroit. Soon after, my design adventures with Franco
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Franco with KEM at Flint Water Distribution Event

Franco on the Town – January Edition

  January was all steel, LEGOs and Red Wings Hockey for the Franco team. Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.   Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.   Sarah,
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NAIAS Survival Checklist: Must-Haves For Working The Event

There’s lots of great articles out there with tips on attending the North American International Auto Show (NAIAS), but what if you’re not an attendee but working it for a client? Our Franco auto team is no stranger to the behemoth auto exhibit, so we asked them what they have on their must-bring lists for 2016.
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Tales from Toronto – My First International Auto Show Experience

In lieu of a 2015 North American International Auto Show recap, I thought it would be interesting to give a glimpse into a different show brought to us by our friends to the north – the Canadian International Auto Show held at the Metro Toronto Convention Centre. I ventured North with a client to take
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2014 – A memorable year

2014 was a big year for us. Not only was it Franco’s 50th anniversary year, but last January, I transitioned into the role of president, succeeding Maria Leonhauser, who retired after more than a decade with the agency. I knew that at times the role of president would be challenging, but anyone who knows me
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50 in the D: The Glory Days

I’m a 90s kid. I spent arguably the best decade of my life rocking pink and yellow overalls with scrunchies and Tamagotchi in hand. It’s safe to say I had no idea 25 years ago, that I’d be sitting at a desk inside Detroit’s most iconic building today, working with some of the Motor City’s
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