Tag Archives: Pat Adanti-Joy

Franco On The Town – June Edition

The month of June was filled with events in Detroit, a perfect reminder of the commitment Franco has to continue serving this city.

Erica and Stephanie Bowen from the Belle Isle Conservancy lent a helping hand to call and direct the program with the audio / visual crew at this year’s Grand Prixmiere.

ES at Grand Prixmiere

Pat and client Katy Wyerman working Grand Prixmiere.

PAJ at Grand Prixmiere 2

Mary, Sarah, Marie and Lauren gather in front of a Grand Prix Indy Car before the 2016 Belle Isle Grand Prixmiere in support of Franco client, the Belle Isle Conservancy. Other notable guests in attendance at the Grand Prixmiere included General Motors Chairman and CEO Mary Barra, Detroit Mayor Mike Duggan and Michigan Governor Rick Snyder.

MP, SK, MS, LC at Grand Prixmiere

Elizabeth and Sasha worked the kickoff event of On the Plaza featuring a performance by country artist Matt Gary and Michigan singer-songwriter Audrey Ray, with the help of NASH-FM. On the Plaza is a 17-week summer series of free entertainment, activities, food trucks and more on the GM Plaza from 11:30 a.m. to 2 p.m. every Tuesday and Thursday through September 29.

ERS, SR at On the Plaza

Marie was onsite for the Travel Channel’s Delicious Destinations shoot at the original Buddy’s Pizza on the corner of Six Mile and Conant.MS at Buddy's for Travel ChannelElizabeth and Sarah were both at Opportunity Detroit for client interviews- Elizabeth with CBRE and Sarah with Buddy’s and HOUR Detroit that day.

ERS and SK at Opportunity Detroit

The month of June brought Franco three new team members. Meet our newest additions!

Rene Cizio, account manager. Rene’s diverse background in news, PR, and social media in both corporate and agency settings with B2B and consumer clients make her a triple threat when you need a great idea and a plan to execute it. She earned a Bachelor of Arts in journalism from University of Michigan-Dearborn.  She is also a graduate of the Southern Wayne County Regional Chamber of Commerce Leadership 21 program, which educates and develops a diverse, select group of emerging leaders in southern Wayne County.

RC Web

Jennifer Spears, assistant account executive. Jennifer has a professional background in marketing and journalism, and served as an Americorps member with City Year Detroit, working as a tutor in a Detroit public high school and organizing in-school and extracurricular events. Jennifer graduated from the University of Michigan in Ann Arbor, with a Bachelor of Arts in German and anthropology and a minor in women’s studies.

Jen S Thumb

Geoffrey Geist, digital marketing specialist. Geoffrey comes to Franco from General Motors, where he was a specialist on the social media team, focusing on luxury clients. He is a member of the AdCraft club of Detroit and has held positions at a variety of other Metro Detroit companies, including Quicken Loans, Team Detroit/GTB and Treat Dreams. He graduated from Michigan State University with a Bachelor of Arts in advertising and is a fervent supporter of MSU and the city of Detroit.

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Marie and Sasha were on-site at the unveiling of the newly installed bronze statue of Edsel and Eleanor Ford. One hundred years since Edsel and Eleanor Ford said “I do”, the Edsel & Eleanor Ford House has set out to honor the couple’s life and legacy during ‘A Century of Love’ 100th wedding anniversary celebration.

MS and SR at Ford House

Tina and Joe had the opportunity to paddle the lower stretches of the Rouge River celebrating the 30th anniversary of Friends of the Rouge at its annual Rouge Rescue event.

TK, JF Friends of the Rouge

Mary and her husband, Zac, snapped a picture with Major Jim McDowell at the KEM concert supporting The Salvation Army and their efforts for the Flint Water Crisis.

MP at KEM concert

Team Franco had a wonderful evening celebrating at HOUR Detroit’s Best of Detroit Party at MotorCity Casino Hotel’s Sound Board . Top left clockwise: Intern Brittanie and Sasha checked in all media covering the event, Rene snapped a photo in front of the Franco sponsorship slide inside of Sound Board, Ann Marie and Andrea enjoyed a night out with their handsome dates, Lori took a night off from being the office mom and celebrated the Best of Detroit with her friend, Debbie.

Best of Detroit

Tina and Sasha took a break from working with the media at ‘A Legacy of Love: Vow Renewal and Garden Party’ to take in the beauty of the Ford House grounds. Couples at ‘A Legacy of Love’ gathered for an unforgettable vow renewal ceremony at the picturesque Lakeshore estate officiated by Macomb county executive, Mark Hackel. The ceremony was followed by an elegant strolling dinner and dancing.

TK and SR ford house

Among the couples renewing their vows was Franco’s CEO, Dan Ponder and his wife, Cathy. They celebrated 34 years of marriage in June.

DP and Cathy

Civil rights activist, Reverend Jesse Jackson Sr., made a surprise visit to the office and grabbed a photo with Dan and Brittanie.

DP, BC, Jesse Jackson

Jen and Ashley took time to de-stress at a lunchtime session of yoga atop the Beaubien Place Garage. Rooftop Yoga is a monthly yoga class put on by client, GMRENCEN along with RenCen Fitness.

JS, AD at Rooftop yoga

Brittanie spent an afternoon at the 2016 Conference on Volunteering and Service, the world’s largest gathering of service-related nonprofit, business, government and civic leaders. She represented the nonprofit, 9/11 Day, which encourages people to honor 9/11 victims by participating in service projects around the nation.

BC at Cobo

Franco celebrated June birthdays by taking a trip down to Ashby Ice Cream & Palazzolo’s Gelato in the GM Wintergarden for a sweet treat.

Elevator selfie

Jen welcomed media at the Turning Point Invitational press conference held at Cornerstone Schools. Cornerstone announced that golf icon Jack Nicklaus will play in the annual golf invitational held to raise funds to provide quality educations for Detroit children. Cornerstone also shared their goal to grow and educate 5,000 children in Detroit, almost double their current enrollment.

JS at Cornerstone press confernence

Franco On the Town – March Edition

In March, the Franco team could be found learning, engaging and traveling.

Tina K. and Elizabeth attended the EdelTrust Breakfast to discuss the results from this year’s Trust Barometer. The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents in 28 countries to examine trust in government, business, nongovernmental organizations, media and more.

EdelTrust Breakfast

Erica, Mary and Andrea welcomed Eastern Michigan University’s PRSSA to Detroit for a tour of the Franco office.

EMU PRSSA day

Team Franco survived Daylight Saving Time with a little help from our trusty friends at Starbucks.

Daylight Saving Time Starbucks

Franco celebrated St. Patrick’s Day with an Irish themed lunch and lots of green.

St. Patricks Day

While the team celebrated St. Patrick’s Day, Tina S. snapped this perfect picture from the balcony of Hayworth-Adams Hotel while she attended the Western Automotive Press Association gala with the Steel Market Development Institute.

Western Automotive Press Association gala

Tina K. moderated The Tale of Our City: PR’s Role in Detroit’s Revitalization panel hosted by Wayne State University and Michigan State University.

Tale of Our City

While Tina moderated, Erica set up shop at the internship fair hosted by Wayne State University PRSSA at The Tale of Our City to speak to college students about Franco.

Wayne State University internship fair

Sarah and Marie made an appearance at Vinotecca’s monthly wine dinner, featuring Girard Winery, where they learned about different types of wines and food pairings.

Vinotecca wine dinner featuring Girard Winery

Lauren and Ann Marie helped IBAS Brewery host Yelp Detroit for a brewing event. Guests spent the day brewing a Belgian Tripel and in just a few short months, the 9 gallons of man-made beer will be ready for at-home enjoyment.

IBAS Brewery

Pat interviewed Jeff Zaleski of PricewaterhouseCoopers  at the Belle Isle Aquarium for the Belle Isle Conservancy Grand Prixmiere welcome video.

Belle Isle Aquarium

Andrea coordinated The Salvation Army Emergency Disaster Services Director, Chuck McDougall interview on CW50’s Street Beat.

CW50 Street Beat

Mary ended the month by attending her first IABC Detroit event, The Power of Storytelling. Not only did she learn a thing about what makes a good story, but she found time to live tweet the event from Franco’s Twitter account.

IABC

Dear Franco, We Love You

 

Franco Love Poem

“I love working at Franco because of the interesting design opportunities it gives me. I work with such a wide variety of clients that each day is different and unique.”

Ashley Dupuy, designer

“I love our account mix because it provides such a variety of opportunities and allows us to keep up on a wide-range of skills on a daily basis. And of course I love the people and working with a group of such talented team members.”

Joe Ferlito, account manager

View from Franco PR office in GMRENCEN

“I love seeing the Detroit River from our 10th floor GMRENCEN offices. The way it sparkles in the sunshine is magical. And it’s so impressive at sunrise and sunset.”

Pat Adanti-Joy, vice president

“My job rocks! I work with amazing clients, especially my non-profit clients. I love being able to go home after a long day of work knowing that I’m making a difference in the lives of others.”

Andrea Kenski, senior account executive

“I love Franco because of the great clients we get to work with – especially the ones with strong, local roots that allow us to support other exciting organizations in Detroit. For example, Buddy’s Pizza’s recent Motown Fridays campaign with Motown Museum, another Detroit original. Or the Belle Isle Conservancy’s work with the Chevrolet Detroit Belle Isle Grand Prix.”

Sarah Kornacki, assistant account executive

“I love that it’s very easy to make tough decisions at Franco — you do the right thing. Not the easiest thing or the most profitable thing or what’s best for you or the agency, but the right thing.”

John C. Mozena, account director

Mary Parkinson and her Cheez-Its

“I love working at Franco because the office is ALWAYS stuffed with snacks. With early morning interviews or evening client events, food can be a lifesaver to keeping our energy up. Cheez-it anyone?”

Mary Parkinson, assistant account executive

“I love Franco for being right in the heart of Detroit. And Lori Cook.”

Sasha Reeves, assistant account executive

“The culture: After coming back to Franco for a second time, I can sincerely say that working here is like nothing else I’ve experienced. We empower our team to make decisions and everyone is incredibly supportive. I’ve been surrounded by wonderful mentors both times I’ve worked at Franco.”

Elizabeth Robbins-Sabourin, account manager

“Why do I love Franco? Franco has been my home for the last five years. During my time here, I’ve worked with some of the industry’s most talented professionals and picked up skills I couldn’t learn anywhere else. Through it all, good, bad and ugly, team Franco supports itself. We’re there for each other. Through and through, we work together to make it happen, whatever it may be at any given time. It’s been an honor to be a part of this team, and I’m looking forward to all the exciting things to come. AND…we love our Lori. Everyone needs an office mom, and ours is the best!”

Marie Stawasz, senior account executive

Marie, Erica and Sasha with their blankets

Marie, Erica and Sasha aka the “Office Blanket People”

“My Franco family doesn’t judge me (most of the time) for the bajillion blankets I keep at my desk and am often seen bundled in at various locations around the office.”

Erica Swoish, account executive

Franco Heart

Franco on the Town – January Edition

 

January was all steel, LEGOs and Red Wings Hockey for the Franco team.

Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.

Franco Team at SMDI NAIAS Booth

 

Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.

Franco at NAIAS Charity Event

 

Sarah, Andrea and Pat celebrating a partnership between Arbor Hospice and Henry Ford Village.

Franco at Arbor Hospice and Henry Ford Event

 

Elizabeth, Alex, Sasha and Tina K. at the LEGOLAND Lego brick GMRENCEN reveal at NAIAS.

Franco at GMRENCEN LEGOLAND Reveal at COBO Center

 

Andrea and Mary with Motown recording artist, KEM at The Salvation Army water distribution event to assist those affected by the Flint water crisis.

Franco with KEM at Flint Water Distribution Event

 

Dan H., Lori, Tina K. and Sarah cheered on Joe as he and the rest of the Stahls’ team took on the Detroit Red Wing Alumni team.

Red Wings Alumni vs. Detroit Red Wings Alumni

 

 

Coming in February: Opening of Granite City Detroit, Bed & Bread Radiothon, Automation Alley at the DIA, Chicago Auto Show

Eighty Days of Red Kettle

All PR professionals have that one client project that seems to take over everything.

It means long hours at the office, lack of sleep (which leads to copious amounts of caffeine), around the clock emails and being on your feet for hours at a time.

For those of us who work on The Salvation Army of Metro Detroit account, our crunch time is Red Kettle season. This Christmas season’s fundraising campaign aimed to raise more than $8 million dollars in 80 days…

80.

Days.

To achieve our goals in that timeframe, events needed to be planned and attended, media materials written and distributed, and interviews coordinated.  And that’s just scratching the surface.

With such a huge task it’s easy to feel overwhelmed by the stress, but somehow we always manage to have fun with it. Here are some of our favorite moments from this past season as we reflect on our 80 day PR campaign.

“This was my fourth Red Kettle Campaign and I continue to find myself amazed every January with the mysterious moment each year when “the holidays being a long way off” suddenly shifts to “the holidays are here” and our entire team is off and running . . . and then it’s over in a flash. Armed with the Red Kettle plans we strategize year ‘round, we navigate the frenzy of announcements, events and the occasional Krugerrand donation, adjusting our approach with each new opportunity.”

Pat Adanti-Joy, vice president

Roary and PAWS are always big hits at Red Kettle events. Peek-a-boo is a fan favorite and Andrea and Pat never pass up an opportunity to pose with the beloved team mascots.

PAJ ---- All at Royal Park

The team posing with The Salvation Army gingerbread house at Royal Park Hotel. Visitors were invited to sponsor “mittens” to help provide warm clothing items for families and their children served by The Salvation Army of Metro Detroit.

“I was hired at the very start of the Red Kettle campaign. I had little time to get to know The Salvation Army before diving head-first into its most busy time of the year. But now, looking back at those 80 days, I know I could not have asked for a better and more exciting start to my professional PR career. I especially enjoyed working at events while taking photos for The Salvation Army’s social media pages. It was so much fun speaking with event attendees and hearing how The Salvation Army has impacted their life.”

Mary Parkinson, assistant account executive

MP

Mary Parkinson (right) snapping a photo of WXYZ’s Glenda Lewis (middle) and Major Russ Sjögren (left), general secretary and metro Detroit area commander for The Salvation Army Eastern Michigan Division for The Army’s social media page.

“This is my fourth Red Kettle season so it’s difficult to choose a favorite Salvation Army event. There are so many! I love being involved with the annual Royal Park Hotel gingerbread house event. The side benefit of coordinating this mini PR campaign? You get to eat amazing, delicious desserts prepared by executive pastry chef, Mark Slessor.”

Andrea Kenski, senior account executive

AK ---- _CBRD with Brooke Allen

Selfies are a must for Celebrity Bell Ringing Day 2015. Andrea found time amidst the fun and snapped one with WWJ Newsradio 950’s Brooke Allen and volunteers from The Salvation Army of Warren. Brooke and other local celebs from television, radio and print media helped raise more than $6,000 in two hours!

AK ----_SR Santa PAWS

We get to meet tons of celebrities this time of year! Detroit Tigers mascot, Santa PAWS joined the Red Kettle action by recording a #RingOrSing video encouraging metro Detroiters to sign up as Salvation Army volunteer bell ringers.

“I had mentally prepared to be crazy busy during the campaign. What I hadn’t planned for was the amount of fun we would have during the season. My favorite memory comes from Red Wings for Red Kettles. I grew up a Red Wings fan and have spent countless nights at The Joe cheering them on. So, meeting Riley Sheahan, Dylan Larkin and Luke Glendenning  while they had fun competing to raise money for The Salvation Army was an experience I’ll never forget.”

Sasha Reeves, assistant account executive

xtkmj

The Red Kettle Campaign is truly a learning experience. With its disproportionate shape, carrying a heavy kettle stand is not an easy task. So we adapt.

SR----Red Wings photo

We celebrated 10 years of partnership between The Salvation Army and the Detroit Red Wings. Each year Red Wings players and staff compete for bragging rights to see which group can raise the most money as part of Red Wings for Red Kettles. Pat was on location with Head Coach Jeff Blashill and General Manager Ken Holland ringing bells with Major Russ Sjögren. Meanwhile, Sasha contained her inner fan girl as she joined Riley Sheahan, Dylan Larkin and Luke Glendenning.


What’s your “Red Kettle” project? Share it in the comments.

Giant Turkeys and Lukken’s – Here’s How Franco Does the Holidays

Each family celebrates the holidays in their own, unique (sometimes out-there) way. Here’s how some of our Franco team rings in the yuletide season with their loved ones.

Stephanie Angelyn Casola, Account Manager

Pasta! Is that a tradition? It was if you grew up in the Casola household. The holiday didn’t matter, one thing was certain: there would be pasta. Sure, we had a giant turkey, my mom’s mashed potatoes, cranberries shaped like a can. But even better? My Sicilian born-and-raised father made sure there was also a pot-full of fresh tomato sauce bubbling on the stove to top his cannelloni or spaghetti. If he had time, we started the meal with homemade meatball soup (my sisters and I would battle over who-got-how-many-meatballs). Every holiday morning I dream of waking up to those smells of him cooking in the kitchen.

SC

Note the caption!

Pat Adanti-Joy, Vice President

There was a local department store in Dearborn by the name of Muirhead’s that had a wonderful, elaborate Christmas exhibit every year. It was a tradition for our family to see Santa there every year.

PJ

If you’re wondering, Pat’s riding shotgun.

Lauren Connor, Assistant Account Executive

When we are sitting around the table after we have finished our meal my dad will put some random item in a box and put it on the table. No one can see inside it and we then go around in a circle asking yes or no questions trying to guess what it is. The items are very random like a pen or a baseball but once someone has figured it out, they get a prize – usually money or a gift card. Last year, it was a gift card to get your car detailed. (I didn’t win and I was super bummed because my car needed it.)

LC Fam

Mary Parkinson, Assistant Account Executive

A recent tradition my family has started is traveling around the holidays. We have been to New Zealand, Salt Lake City and this year we are heading to Dubai!

MP

Salt Lake City, 2014

Marie Stawasz, Senior Account Executive

I’m Polish. Polish people love tradition. Pierogi, kielbasa and zupa grzybowa are all part of my family’s Christmas, but another tradition that holds a close place in my heart are my Mimi’s Santa Cookies. These decorated treats are made using Aunt Chick’s cookie cutters, a vintage cutter that my grandma purchased at Hudson’s many years ago. Perfectly decorated with red granulated sugar and fluffy icing, these retro-inspired cookies are always a hit during the holidays – and it’s not hard to see why!

MS1

Notice the fu manchu and unibrow? Mine and my sister’s take on making the cookies more unique. We get our sense of humor from Mimi.

MS2

Joe Ferlito, Account Manager

My uncle raises a turkey each year specifically for Thanksgiving Day. It’s funny because a few years ago, we had a 40 pound bird and it barely fit in the oven… and took forever to cook.

JF

Sasha Reeves, Assistant Account Executive

The past few Christmases, I’ve prepared some sort of sweet treat, packaged them up in a cute holiday themed tin and delivered them to our police and fire stations for those on duty on Christmas. It’s also nice being able to hand deliver it and thank them for their service that pulls them away from their own families in order to protect our community.

SR

Alex Fulbright, Digital Marketing Specialist

Each year my parents make me and my siblings wait at the top of our steps as they “see what Santa brought” (We now know that means make coffee, and turn on the 24-7 fireplace channel.) To get a glimpse of the Christmas cheer that exploded in our living room the night before, we would have to ask permission to descend a step. Yes, one step at a time. Sometimes – if we were lucky – we’d get the okay to move down two! Making it to the landing was always an accomplishment, and by then our eagerness usually takes on a new form – frustration. “Can we go down two more stairs, Dad?” we’d yell down. “I don’t know ask your Mom” or the ever-popular “I saw you peeking, move up two stairs” certainly takes its toll on a kid. But it’s all worth it when we get that first glimpse of the tree. Deep gasps all around.

AF

Note: Yes, even though my sister and I are in our early twenties and my brother is old enough to drive we still have to start at the top step and work our way down. We’ve grown to love it (not to mention almost out-grown the steps between the three of us!) and plan on keeping the tradition alive!

Lori Cook, Office Manager

In my family, every Christmas, we make a Belgian cookie called Lukken.  These cookies look like and taste quite a bit like sugar ice cream cones but are flat discs made one at a time on a metal iron that sits on the stove. It’s a daylong event that begins around 9 a.m. with Grandma Pat, my daughter Michelle, nieces Chris, Sarah, Tracy and Rachel all working together to turn three big bowls of dough into quarter-sized balls that will then be cooked individually.  During the six or so hours it will take we all take turns manning the two irons that have been passed down from my grandparents to my parents. My dad started making these cookies as a boy with his dad.  We take this very seriously and if anyone burns a cookie it comes out of their allotment at the end!

LC1

Sarah Kornacki, Assistant Account Executive

Since my parents always like to buy clothing as Christmas gifts for me and my sisters, every year on Dec. 26, my sisters and I try on and model our new outfits.

SK1

John C. Mozena, Account Director

For us, the holidays involve the kind of organizational planning and negotiations usually associated with a major amphibious invasion. Juggling family, church, school pageants, and work-related events keep my family on their toes. But that makes the time that we do get to spend together (even if it is in the car driving to our next stop) that much more meaningful.

mozena_christmas

How does your family celebrate the holidays? Share your traditions in the comments!

Field of Dreams Is Not A Good PR Case Study: Consider Events

“If you build it, he will come.” Obviously a great premise for a Hollywood blockbuster.

Who wasn’t captivated by Kevin Costner’s tenacity in building a ball field, inspired by the ghosts of baseball past who assured him by merely converting his Iowa corn fields into a diamond that his deceased father would return to right their strained relationship.

The closing scene featuring miles and miles of headlights making their way toward the fantastical field is one of the all-time cinematic greats.

“If you build it, he will come” may have been sufficient to make 1989’s Field of Dreams a success, but it’s not good practice in the world of public relations.  Blockbuster PR requires careful strategy and attention to detail, with no “i” too small to dot and no “t” too small to cross. Let’s use event planning as a case in point.

So you’ve decided to host a gathering . . . Events can be key to achieving many public relations goals, and in the right instances bigger really can be better. But simply dreaming up a spectacular, pull-out-all-the-stops extravaganza will not guarantee success if you don’t back it up with the proper strategy and attention to detail that will do justice to your idea.

What are you going to do . . . So you’ve got this great concept. Then what? What will your guests experience upon arrival? How will you engage them throughout? Is this gathering for work or play? What is it you want them to leave with? Carefully considering these questions and more – and making sure all event elements work in harmony – will make even the simplest plans perfection.

2015 Grand Prixmiere, Belle Isle Conservancy Benefit sponsored by Price Waterhouse Cooper and Chevrolet (Joe Wilssens photo)

2015 Grand Prixmiere, Belle Isle Conservancy Benefit sponsored by Price Waterhouse Cooper and Chevrolet (Joe Wilssens photo)

It IS who you know . . . Attracting the right crowd to meet your promotional goals can be harder than you think. First and foremost is to make sure the event you’re planning truly appeals to your target audience. But even with that aligned, simply assembling a massive invite list in the hopes of attracting “enough” people is not a good approach. Think about the groups, organizations or communities with the pockets of people you want at your gathering and focus your invite efforts there.

It’s not just once and done . . . Unlike the throngs who simply showed up for Costner, it takes work to draw a crowd for any event. It’s generally not enough to issue an invite and call it a day. It usually takes working multiple avenues and multiple contacts to attract attendees. Make sure your guests save-the-date with advance notice, followed by a hard copy and/or electronic invitation and supported by social media appeals. Add in news releases and calendar listings for good promotional measure and the chance that you’ll have an elbow room-only event will grow exponentially.

Only one chance to make a first impression . . . Be creative and complete with your invitation. Make sure your design is eye-catching and communicates your event’s personality. Is this a serious or lighthearted gathering? One look at your invite should convey which it is. And without weighing down the design in text, be sure to clearly highlight the who, what, when, where so your guests can readily find ALL the pertinent details.

By putting a bit of forethought into your next event, or any PR initiative for that matter, you can enjoy blockbuster results. And they will come!

Pat Adanti-Joy, APR, is a vice president at Franco Public Relations Group, supporting the agency’s nonprofit clients, which includes event planning. You can reach her at 313-567-5046 or joy@franco.com.

Pat Adanti-Joy

Pat Adanti-Joy

Vice President

Public relations was an easy career choice for Pat as she always had an affinity for writing. The opportunity to combine that skill with the whole gamut of communications functions for various clients has rewarded her with a career in which no two days have been exactly the same.

An accredited member of the Public Relations Society of America, Pat brings 20+ years of experience to her work with Franco’s nonprofit and automotive clients. She also manages a variety of marketing and communications projects for clients across various industries.

After hours, Pat is a big music fan. Be it blues, folk, Rat Pack standards, Motown, Broadway tunes . . . she’ll tap her toe to most genres. Classic rock is her favorite, though country is a close second. And listening to live music is always time well-spent in her book.

Pat holds a Bachelor of Arts in communications from the University of Michigan. She and her husband reside in Sterling Heights, Mich., where they are the proud parents of two young adult sons.

Always one to admire a masterful turn of phrase, Pat “collects” inspirational quotes. A personal favorite that helps her keep things in perspective . . . What if the hokey pokey really is what it’s all about?

Cyber Shot is a reminder of how much we’ve evolved

I received a cyber flash-from-the-past a few months back via a former colleague who posted a photo on Facebook from one of my earliest jobs in public relations. There was a fresh-faced me among my PR Associates co-workers atop downtown Detroit’s Penobscot Building in a promotional image that would accompany an article touting our firm’s strengths to the business community.
A lot of memories flooded back with that mid-‘80s photo.  The friendships I still cherish with a few in the group and the loss I still feel from the passing of others. I thought of the projects that allowed me to apply my newly acquired PR skills and the seasoned practitioners in that shot who kindly nurtured my professional growth.

Much has changed since then. PR Associates blended into Franco’s DNA in 2002 when Franco acquired the agency to proudly roll on as Michigan’s oldest independent PR firm. In fact, we’ll be celebrating our 50th anniversary in 2014!

The profession and we as practitioners have also changed dramatically.  I took a lot of good natured ribbing in sharing that photo with my young Franco colleagues.  We laughed at the fact that they weren’t even a glimmer in their father’s eye when I stood on top of that building.  (Well, it was mostly them laughing.) We also laughed at my conservative skirt suit and pearls – must haves for any budding professional in those days.

There’s a casualness in today’s workplace, most notably reflected in the informal wardrobe choices of the youngest professionals.  Buttoned up business attire is now donned only for the most important of meetings and events.  And those of us who once dressed to impress everyday have happily embraced this more comfortable dressed down fashion trend.

But this casualness does not reflect a lesser commitment or competency among today’s employees compared to those of us with roots in a more “formal” era.

Like all professions, the Internet boom and the ever- increasing reliance on communication via social media has transformed the practice of public relations. The proliferation of Facebook, Twitter, YouTube, Instagram and dozens of other social media outlets, combined with 24/7 network and cable news, means the response to events large or small the world over can be immediate and relentless.

For those of us in PR, the more controlled, two-way communication between a company and its various publics has long been replaced with commentary occurring in all directions at warped speed.  It’s a phenomenon that would overwhelm yesteryear’s more formal approach to public relations. But the younger practitioners entering the field have transformed the profession.

Their flexibility and spontaneity have infiltrated our work . . . all for the better. Their familiarity and fearless use of all the electronic gadgets that are the new tools of our trade challenge those of us who’ve been at PR for a while to up our game.

And that’s a good thing, if YKWIM.

Pat Adanti-Joy, APR, is an account manager at Franco Public Relations Group.  You can reach her at 313-567-5046 or joy@franco.com

Franco’s Newest Hire Sees Excellence in Action

As the new kid on the Franco Public Relations Group block, I was oriented on the agency’s commitment to excellence. But, what company doesn’t say it’s committed to that these days?  Now that I’m several weeks into this exciting next phase of my career, it’s apparent that my new colleagues don’t just give lip-service to excellence – Franco clearly delivers it.

In fact, excellence was the focus of a recent all-employee meeting during which we laughingly commiserated over failed attempts to explain to those closest to us what we, as PR practitioners, do every day.

Photo creidt Flickr: Joe furini

Intern Dan proudly presented a news release he’d carefully crafted on behalf of a client to his parents only to have them ask why they didn’t see his name anywhere . . . AE Angela’s dad was thrilled to catch his daughter during a story on a local evening newscast and couldn’t understand why that wasn’t really supposed to happen since PR people work behind-the-scenes . . . even when our President, Maria, called her mother after an interview on Entertainment Tonight, appearing as a corporate spokesperson, mom was glad but noted it only lasted 20 seconds (an eternity in TV time).

Me? Working from a home office while my sons were young, I often overheard them telling their friends that “Dad goes to work and Mom types all day.”

Truth is public relations can be hard to define. The Public Relations Society of America acknowledges this, saying “. . . public relations has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances.”

As definitions have been continually debated, the association recently spearheaded an effort that had practitioners vote on an “official” rendition: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

That definition is academically accurate. But Franco’s definition is also on target – and much simpler – We Connect People.

We do it by excellently executing media relations, strategic planning, social media, crisis management, community relations, event planning, marketing, branding, advertising and more on behalf of the exceptional clients we serve.

But what does excellent public relations look like in practice? Examples abound at Franco Public Relations Group, among them:

  • It’s working alongside The Salvation Army in Doing the Most GoodSM to feed, shelter and nurture our neighbors by continually raising the bar in promoting the organization’s ongoing programs, and such annual funding events as the Red Kettle and Bed & Bread campaigns.
  • It’s helping to foster Detroit’s vibrant and dynamic business climate and fulfill the ambitious visions of an innovative entrepreneur by supporting the Comerica Hatch Detroit Contest.
  • It’s also aiding enterprises, like Buddy’s Pizza, in giving back to the community in which it has successfully flourished through such charitable initiatives as Slice for Life (benefiting the Capuchin Soup Kitchen) and the Made in Michigan Great Lakes Pizza Collection (benefiting the Alliance for the Great Lakes).

I think this is all excellent! When have you witnessed public relations excellence?

Pat Adanti-Joy, APR, is an account manager at Franco Public Relations Group. You can reach her at 313-567-5046 or joy@franco.com.