Franco with Jessica Lundy

Tips for PR Pros from the Media

As PR pros, we email and meet with media every day for our clients, but rarely get to sit down with them and talk one-on-one. This week, the Franco team met with Jessica Lundy, TV20 host and on-air personality, to find out how we can work together as media and public relations professionals. Jessica started[…]


9 Tips for Office Fall Cleaning

Fall is officially upon us. While we usually hear the term “spring cleaning,” we think fall cleaning is just as important. Try these tips to get your work space tidy and ready to take on the fall and winter seasons. 1. Clean and organize your work space We’re approaching that time of year where the[…]

Account Executive Erica Swoish shows off some client swag at a recent career fair for PRSSA students across Michigan

Connecting with Franco

“You can only know where you’re going, if you know where you’ve been.” That saying can have different meanings for people in all walks of life, but it also holds true for those embarking on the job and internship search. As any recent hire from our office will tell you, the job market is all about connecting[…]

Ferlito nd McCarty STAHLs' vs Detroit Red Wings Alumni

Frozen Fish Fiasco, Team STAHLS’ and Tales of a Gordie Howe Hat Trick

I grew up playing hockey, but after trading in my skates for office life, I never thought I’d play a meaningful game again. Turns out, I was wrong. I emerged from hockey retirement and laced up my skates to support Team STAHLS’ as we faced off against the Detroit Red Wings Alumni team for a[…]

The Franco Salvation Army Team

Eighty Days of Red Kettle

All PR professionals have that one client project that seems to take over everything. It means long hours at the office, lack of sleep (which leads to copious amounts of caffeine), around the clock emails and being on your feet for hours at a time. For those of us who work on The Salvation Army[…]


Franco Hat Day

Hat n. a shaped covering for the head that often has a brim and a rounded or flat top <it’s National Hat Day, so we wore hats>   Ashley Dupuy, Designer   Joe Ferlito, Account Manager “No surprise here. Franco’s ‘outdoors guy’ is wearing a hunting hat. This is my favorite hunting hat that’s not orange[…]


Media Tips for Small Businesses

While marketing and public relations can be beneficial to businesses of all sizes, sometimes smaller businesses and startups aren’t quite sure where to start. We’ve all been there and you have to start somewhere, right? Recently NextEnergy – one of the nation’s leading accelerators of advanced energy and transportation technologies, businesses and industries – reached[…]

NAIAS Survival Checklist: Must-Haves For Working The Event

There’s lots of great articles out there with tips on attending the North American International Auto Show (NAIAS), but what if you’re not an attendee but working it for a client? Our Franco auto team is no stranger to the behemoth auto exhibit, so we asked them what they have on their must-bring lists for 2016.[…]

Franco News: Fortunate and Horn Promoted, Reeves Brought-on Full-time

Ann Marie Fortunate Promoted to Account Supervisor With a strong background in manufacturing and technology, Fortunate has been an asset to the agency’s B2B team. In her new role, she will continue serving the B2B markets with an emphasis on media relations and marketing strategy.   Dan Horn Promoted to Senior Account Executive Horn also serves[…]

Field of Dreams Is Not A Good PR Case Study: Consider Events

“If you build it, he will come.” Obviously a great premise for a Hollywood blockbuster. Who wasn’t captivated by Kevin Costner’s tenacity in building a ball field, inspired by the ghosts of baseball past who assured him by merely converting his Iowa corn fields into a diamond that his deceased father would return to right[…]