Ethical framework guides the practice of public relations

Number two particularly caught my eye in a recent PR Daily piece debunking “10 misconceptions about PR” . . . that PR pros distort the truth. For those who believe our profession is all about “trickery and deception,” the trade pub accurately countered that public relations is based on telling the truth and building trust.[…]

Franco’s Newest Hire Sees Excellence in Action

As the new kid on the Franco Public Relations Group block, I was oriented on the agency’s commitment to excellence. But, what company doesn’t say it’s committed to that these days?  Now that I’m several weeks into this exciting next phase of my career, it’s apparent that my new colleagues don’t just give lip-service to[…]