Tag Archives: resumes

4 tips for breaking into the world of public relations

A resume should include a bulleted list of your education, work experience and (when appropriate) personal interests. Photo Credit: Flickr.

You’re fresh out of college with a degree in public relations. Now you need a job. Public Relations is all about connecting people, but do you know how to connect yourself? Scoring your dream job doesn’t have to be hard as you think. Here are a few tips that will help you stand out in that pile of resumes.

1. Construct a fluid resume. A resume should include bulleted points of your education, work experience and (when appropriate) personal interests. Be descriptive and use action words. Think outside of the box when listing your experience. If you were involved in any projects or programs outside of school or work that are relevant to your field, be sure to list them.

2. Draft a cover letter, and edit it thoroughly. Think of a cover letter as your opportunity to demonstrate your written communication skills and your personality.  Be clear and concise, explaining why you are contacting the employer and why they should care. Be specific to the position you’re applying for. Expand upon points in your resume. And proofread the letter carefully to catch any typos. Since PR is all about details, a typo in your cover letter could cost you the interview.

3. Provide work samples. The proof is in the pudding. If you present a potential employer with samples of the work you produce, the more likely you are to grab their attention. Provide press releases you’ve written and subsequent placements they may have resulted from your outreach. If you have not had an opportunity to conduct outreach on your own, provide writing samples from college classes.

4. Apply for internships. Experience is possibly the most important part of a job search. Employers want to know the individual they hire has practical experience in their industry, and the best way to gain that experience is through an internship. Apply for more than one. You’ll learn about different aspects of PR at a nonprofit than you would at an agency or in a corporate setting.

Now that you know how to land your dream job, are you looking for an internship? We’re looking for two summer interns. Learn more on our Facebook page.

Marie Stawasz is an assistant account executive at Franco Public Relations Group. You can reach her at (313) 567-5201 or stawasz@franco.com. Follow Marie on twitter @MarieStawasz.