Tag Archives: SMDI

Franco On The Town – August Edition

During the month of August Franco worked with a golf legend, sang along with a rock legend and met a baseball legend, and that’s not even the half of it!

Brittanie, Rene, Jen and Sasha spent the day representing Franco at the Country Club of Detroit coordinating media for the Turning Point Invitational. The annual golf event is held by Cornerstone Schools and serves as the charter school’s largest fundraiser. This year, golf great Jack Nicklaus hosted the event and helped raise more than $3.3 million for the Detroit charter school.

BC RC SR JS at TPI

Tina and Erica enjoyed the sunset at the Scott Fountain on Belle Isle Park at the Belle Isle Conservancy’s Sunset at the Scott on Aug. 17. Proceeds from the event go toward replacing the Pewabic tile mosaic on the fountain basin.

ES TK at Scott Party

Tina and her husband came out for the last Chevrolet Rockin’ on the Riverfront concert staring Bret Michaels.

TK at Bret Michaels

Rene snagged a picture with Detroit Tiger alum Dan Petry at Comerica’s VIP Tigers party. She even tried on his 1984 World Series ring! “It was really heavy.” – Rene

RC at Comerica VIP Tigers party

Geoff snapped a selfie at the Woodward Dream Cruise while working on behalf of Franco client SMDI, visiting the Cooper Tires booth. “I may not have won free tires, but I had a lot of fun live-tweeting the event and getting great pictures of classic cars. “ – Geoff

GG at Dream Cruise

One of Franco’s fall interns, Rachel, posed with HOUR Detroit Magazine Managing Editor Dorothy Hernandez at the Fox 2 studio for a cooking segment from the August issue.

RB at FOX2 cooking segment

Some of Franco’s powerful women Rene, Erica, Marie and Ann Marie attended the Dbusiness Breakfast Series “Powered by Women”  at the Great Lakes Culinary Center.

RC ES MS AMF at DBusiness breakfast

Lauren and Joe celebrated another successful Comerica Hatch Detroit Contest season. Beginning in May, the two helped launch the 2016 Comerica Hatch Detroit Contest where entrepreneurs from across Detroit submitted their business plans in hopes of winning $50,000 from Comerica Bank and more than $200,000 in pro bono services from Hatch Detroit and its partners to open a brick and mortar location in Detroit, Highland Park or Hamtramck. After more than 150 entrepreneurs submitted to the contest, the submissions were narrowed to 10 semi-finalists and public voting determined the top four. At the end of August, the four contest finalists, Bird Bee, Meta Physica Massage & Sauna, Corbé  and Coriander Kitchen & Farm, pitched their business plans live to a panel of judges at the Hatch Off event in hopes of winning the $50,000 from Comerica Bank. At the event, Lauren and Joe assisted with media relations and helped announce Meta Physica Massage & Sauna as the 2016 Comerica Hatch Detroit Contest winner.

JF LC at Hatch

Lauren and the CBRE Franco team helped deck out the GM Wintergarden in décor for GM’s Global Health & Safety Week. Here, Lauren is attempting to make a bow out of caution tape.

LC making bows for Health and Safety week

Elizabeth, Sasha, Lauren, James, Adriane and Rachel all pitched in at GM’s Health and Safety Fair on Aug. 31.

Health and Safety Fair

Detroit Design

Detroit is a hard working city, with its own highs and lows; it’s a place with fantastic roots and a true creative energy.  I dove deep in all things Detroit and within just a few months I was moving my life, design studio, and job all into Detroit. Soon after, my design adventures with Franco began just a week after I had relocated my studio and living space to Corktown via Royal Oak.  I knew Franco had a long standing relationship with the city, but little did I know how quickly this PR synergy would affect my life!

My First Design Adventure: NAIAS

I began at Franco in early November; two months shy of the North American International Auto Show (NAIAS) yes, the same NAIAS that our president of the United States stopped at to visit, not too bad for my first major project. The amount of work the team put into this event was both staggering and inspiring to watch and also be a part of. Just a few weeks into the project I was creating print ads, numerous graphics for social media, atrium banners, way-finding banners, and a marquee display – a whole 4,800 square feet worth of screen that would be seen on the front of Cobo Center.

During NAIAS Preview Week all of our team’s hard work paid off because as soon as you stepped off the The People Mover you were immediately surrounded by a cloud of green, blue, and steel. It was exciting seeing crowds of auto show goers walk throughout COBO letting our little green way finding banners guide them through the hallways because they stuck out like exclamation points. Our SMDI graphics were everywhere on the walls, pillars, token machines and windows, and it was very cool.

SMDI Atrium Banner Design

SMDI Atrium Banner

SMDI Wayfinding Banner Design

SMDI Wayfinding Banners

But the most rewarding moment of them all was walking outside the GMRENCEN and looking up to see that SMDI green screen I designed, now sixty times the size of the computer screen it was created on displayed on the front of COBO Center.

SMDI COBO Marquee Design

SMDI COBO Marquee

Next Up…Granite City Food & Brewery

The next big event for me was the opening of Granite City Food & Brewery in the GMRENCEN. During this opening I really got a chance to see what Franco does for our clients and how we go above and beyond to make things happen. Before the official opening date, I was given the chance to use my photography skills  to take pictures of the space for the media. Putting on that hard hat and walking through Granite City was so intriguing and just as exciting, if not more, to see those same images in the Detroit Free Press the following week.

Photographing the space was the just the start of my involvement; I was also fortunate enough to create way-finding banners, that were placed throughout the GMRENCEN, door and window graphics, kiosk marquee displays, and The 48243 IPA beer label (appropriately named after GMRENCEN’s own zip code!)

Granite City Flyer Design

Granite City Food & Brewery Beer Label Designs

As time goes on and I continue to work on projects throughout Detroit, whether it is creating social graphics for the Fisher Theatre and the upcoming performances of Matilda the Musicalor a new billboard for the The Salvation Army, I will be reminded of the strong ties that connect Franco and the city of Detroit.

Matilda the Musical Graphic Design

Matilda the Musical Graphics

In-House Designer Ashley Dupuy posing with her 48234 graphic design

Franco In-House Designer, Ashley Dupuy, Posing With Her 48234 Beer Label Graphic

Ashley DuPuy is the in-house designer at Franco Public Relations Group. You can reach her at (313) 567-5093 or dupuy@franco.com. For more pictures of her Franco design journey follow her on Instagram @ashleyydupuy.

Franco On the Town – March Edition

In March, the Franco team could be found learning, engaging and traveling.

Tina K. and Elizabeth attended the EdelTrust Breakfast to discuss the results from this year’s Trust Barometer. The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents in 28 countries to examine trust in government, business, nongovernmental organizations, media and more.

EdelTrust Breakfast

Erica, Mary and Andrea welcomed Eastern Michigan University’s PRSSA to Detroit for a tour of the Franco office.

EMU PRSSA day

Team Franco survived Daylight Saving Time with a little help from our trusty friends at Starbucks.

Daylight Saving Time Starbucks

Franco celebrated St. Patrick’s Day with an Irish themed lunch and lots of green.

St. Patricks Day

While the team celebrated St. Patrick’s Day, Tina S. snapped this perfect picture from the balcony of Hayworth-Adams Hotel while she attended the Western Automotive Press Association gala with the Steel Market Development Institute.

Western Automotive Press Association gala

Tina K. moderated The Tale of Our City: PR’s Role in Detroit’s Revitalization panel hosted by Wayne State University and Michigan State University.

Tale of Our City

While Tina moderated, Erica set up shop at the internship fair hosted by Wayne State University PRSSA at The Tale of Our City to speak to college students about Franco.

Wayne State University internship fair

Sarah and Marie made an appearance at Vinotecca’s monthly wine dinner, featuring Girard Winery, where they learned about different types of wines and food pairings.

Vinotecca wine dinner featuring Girard Winery

Lauren and Ann Marie helped IBAS Brewery host Yelp Detroit for a brewing event. Guests spent the day brewing a Belgian Tripel and in just a few short months, the 9 gallons of man-made beer will be ready for at-home enjoyment.

IBAS Brewery

Pat interviewed Jeff Zaleski of PricewaterhouseCoopers  at the Belle Isle Aquarium for the Belle Isle Conservancy Grand Prixmiere welcome video.

Belle Isle Aquarium

Andrea coordinated The Salvation Army Emergency Disaster Services Director, Chuck McDougall interview on CW50’s Street Beat.

CW50 Street Beat

Mary ended the month by attending her first IABC Detroit event, The Power of Storytelling. Not only did she learn a thing about what makes a good story, but she found time to live tweet the event from Franco’s Twitter account.

IABC

Franco on the Town – January Edition

 

January was all steel, LEGOs and Red Wings Hockey for the Franco team.

Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.

Franco Team at SMDI NAIAS Booth

 

Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.

Franco at NAIAS Charity Event

 

Sarah, Andrea and Pat celebrating a partnership between Arbor Hospice and Henry Ford Village.

Franco at Arbor Hospice and Henry Ford Event

 

Elizabeth, Alex, Sasha and Tina K. at the LEGOLAND Lego brick GMRENCEN reveal at NAIAS.

Franco at GMRENCEN LEGOLAND Reveal at COBO Center

 

Andrea and Mary with Motown recording artist, KEM at The Salvation Army water distribution event to assist those affected by the Flint water crisis.

Franco with KEM at Flint Water Distribution Event

 

Dan H., Lori, Tina K. and Sarah cheered on Joe as he and the rest of the Stahls’ team took on the Detroit Red Wing Alumni team.

Red Wings Alumni vs. Detroit Red Wings Alumni

 

 

Coming in February: Opening of Granite City Detroit, Bed & Bread Radiothon, Automation Alley at the DIA, Chicago Auto Show

Service Spotlight: Influencer Relations – Part 1

Call it what you will – native advertising, pay-to-play, brand ambassadors or word-of-mouth marketing, but there’s no denying influencer relations is a powerful marketing tool. According to a recent Forbes article, “Businesses make $6.50 for every dollar invested in influencer marketing.” I don’t know about you, but in my book that is a slam dunk in terms of ROI. I can’t think of anything else that gives you a 650 percent return on investment, can you?

Businesses are making $6.50 for every $1

What is an influencer program?

This type of marketing dates back to the old PR adage about third party endorsements. It’s not enough to say great things about your brand or product; you need other people to endorse you as well. This is one of the basic tenants of public relations and influencer programs can help take that a step further.

Influencer programs can take many shapes and are completely customizable to your client or product. They can include inviting bloggers to a restaurant soft opening, sending people products to review, inviting niche influencers to a VIP experience or paying influencers to create content on behalf of your brand. Influencer programs are also great to help seed new content. For example, say your brand has a small social media following, but you want to launch a contest. Why not work with influencers to help promote the contest for you? They can reach a broader audience and help share your message.

How to find influencers

Once you decide to launch an influencer campaign, you have to find the right influencers to help promote your message. There are a number of different ways to do that depending on the type of campaign. For larger brands and campaigns you can work with an influencer network like Tap Influence or Clever Girls Collective. These companies find influencers for you based on your target audience and desired reach. They are responsible for contacting each influencer, managing the program, following up with influencers and taking responsibility for payment. This makes it easy and turnkey especially if you have a lot of moving parts to your campaign.

You may also have a niche campaign where you are looking for a specific type of influencer. Franco worked with a niche blogging group in February for a campaign with the Steel Market Development Institute  (SMDI). SMDI was sponsoring the Folds of Honor QuikTrip at the Atlanta Motor Speedway  and was trying to plug into the racing audience.

folds of honor

Franco recommended an influencer program to invite people to the race and educate them about the benefits of steel. Since Folds of Honor is an organization that supports military families, we focused on that audience for the program. Enter MSB New Media, an influencer network for military wives with a fantastic reach in a niche audience. We also launched a #StrongLikeSteel photo contest to engage the military audience at this event. You can read more about the campaign here.

Strong Like Steel Graphic-compressed

Stay tuned for the second part of this series where I share my tips for working with influencers.

Elizabeth Robbins-Sabourin is an account manager at Franco Public Relations Group. You can reach her at (313) 567-5029 or sabourin@franco.com. Follow her on Twitter @DetroitDuchess.