Franco Team

A bittersweet departure from a happy home

We talk a lot in public relations and marketing about “third-party validation,” the idea that what somebody else says about you is more trustworthy than what you say about yourself. You trust the restaurant reviewer more than the restaurant’s advertisements, your friend who hated the movie more than the actor praising it on the talk[…]

From the Soccer Goal to the PR Goal – Relating Sports to PR

As far back as I can remember I’ve always been on a sports team. I played basketball, tennis, volleyball, softball, t-ball and track & field but one sport stuck with me most – soccer. I didn’t realize it then, but soccer taught me a lot of little lessons that can be applied to what I[…]