Franco on the Town

Franco spent the holiday season bragging about our clients, shopping for the perfect gift and touring the city of Detroit. Rene joined Hour Detroit managing editor, Dorothy Hernandez, as they visited Amy Andrews and the FOX 2 News crew to show off some cooking skills. Elizabeth and Crista Dean stop for a photo during Granite[…]

10 Reasons Why Franco is Cool

Franco was recently named as one of Crain’s Cool Places to Work so we wanted to let the world know our favorite things about working here. We asked around the office to figure out what makes Franco so cool. 1. Franco is friendly “I think Franco is cool because we get to work with so[…]

Franco On The Town – June Edition

The month of June was filled with events in Detroit, a perfect reminder of the commitment Franco has to continue serving this city. Erica and Stephanie Bowen from the Belle Isle Conservancy lent a helping hand to call and direct the program with the audio / visual crew at this year’s Grand Prixmiere. Pat and[…]

SMDI wayfinding banners

Detroit Design

Detroit is a hard working city, with its own highs and lows; it’s a place with fantastic roots and a true creative energy.  I dove deep in all things Detroit and within just a few months I was moving my life, design studio, and job all into Detroit. Soon after, my design adventures with Franco[…]

Franco with KEM at Flint Water Distribution Event

Franco on the Town – January Edition

  January was all steel, LEGOs and Red Wings Hockey for the Franco team. Franco ladies Tina K., Tina S., Ann Marie, Erica, Lauren and Elizabeth working it at SMDI’s booth at The North American International Auto Show.   Deanna Lorincz from SMDI, Tina S. and Tina K. before the NAIAS Charity Preview event.   Sarah,[…]

The Many Measures of Success in Business

This is a question I often ask myself when evaluating the results of a public relations campaign for a client, colleague or a friend or family member who is interested. There is no one right way to measure success. In fact, there could very well be multiple ways to measure the success of a single[…]

Nonprofit Public Relations Provides Professional and Personal Reward

When bettering mankind is a top consideration in selecting an occupation, PR generally isn’t the first profession that comes to mind. Cancer researcher . . . absolutely. School teacher . . . definitely. Firefighter . . . yes. Though maligned as a practice in its infancy, public relations has long proven itself to be a[…]

Outtakes: Think it’s easy to make a video blog? Think again.

Yesterday, Dan Stocking posted a video blog about what he loves about his job. It turned out great, but he didn’t exactly nail it on his first take. The truth is, it is extremely hard to speak into a camera and hit all of your key messages seamlessly in one take without editing. Dan worked[…]