Tag Archives: unusual experience

Joe Ferlito’s series of unusual PR experiences: Part 5

Are you hearing what I’m hearing?

“We listen to our clients, understand their needs and create communications programs that support their business goals.” – Franco’s vision.

Listening is something we consciously do. However, hearing or perceiving sound, is another matter. A recent unusual PR experience tested our hearing and led to a great team-building exercise.

I helped a client produce an educational webcast. Despite several rounds of testing, we encountered a high-pitch audio feedback during portions of the live webcast. The weird thing was, only some of us could hear it.

We troubleshot the issue and eventually solved the problem, but we were confused why the sound was only audible to some – until we realized that the frequency range of human hearing varies with age. The people who could hear the feedback were younger than those who could not.

As a millennial, I naturally turned to my smart phone for an app to test the theory. I downloaded the “Age of Ears” app for iPhone and the theory held true. The people who couldn’t hear the feedback had a lower threshold of audio frequency.

After client projects, the Franco team gets together to discuss best practices. While discussing the webcast I explained how age impacts hearing. Nobody believed me.

So I pulled out the app and proceeded with a spontaneous team-building exercise. I explained that the app will play a sound that gets progressively higher pitched and asked everyone to raise their hand when they could no longer hear the sound.

Hands began flying up, oldest to youngest; jaws dropping in disbelief along the way.

Some people can hear higher pitched sounds than others. Generally speaking, younger ears can hear a broader range of sound than those that are older. Image courtesy of Mihut84.

Still don’t believe me? Try it yourself with a few friends or colleagues and share the results in our comments section.

We all learned something that day at Franco and it turned into a fun team-building exercise that I’ll never forget.

Joe Ferlito is an account manager at Franco Public Relations Group. You can reach him at (313) 567-5031 or ferlito@franco.com.

Joe Ferlito’s series of unusual PR experiences: Part 4

Taking PR to new heights

We’ve established that there is no such thing as a typical day in PR, but Jim Miller’s unusual experiences take unusual to a new level, literally.

At his previous agency, Jim worked with the Michigan Regional Council of Carpenters & Millwrights. One of the projects they were promoting was work on a silo in Detroit.

Public Relations professionals take their work to great heights, as this scaffolding implies. Photo courtesy of DetroitBuildingTrades.org

“The construction work was being done on the top of a 100-foot-tall silo along the Detroit River,” he said. “I had to climb scaffolding to the top to capture photos of the workers. The view was so amazing that I took advantage of it and took some other fun photos while I had the opportunity.”

Jim also had the chance to visit the Book Cadillac renovation project as it was just getting started to photograph the construction members working on the job.

“I rode the construction elevator on the exterior of the Book Cadillac. It went from street level to the rooftop.  It was a long way up. I toured through the entire building from the roof back down to street level taking photos of the construction members. I had to watch where I stepped because there were holes that went down through multiple floors.”

At Franco, we all try to go “above and beyond” for our clients, but Jim literally did. He put his client’s first, even if it involved dangerous situations. Okay, maybe that’s going too far, but he says he’d do it all over again if he had the chance.

What unusual experiences have you had in your career? Share them in our comments section.

Joe Ferlito is a senior account executive at Franco Public Relations Group. You can reach him at (313) 567-5031 or ferlito@franco.com.

Joe Ferlito’s series of unusual PR experiences: Part 3

A crushing day in PR

When I kicked off this series, I had compiled quite a list of wild and wacky PR experiences.  Well, they just keep coming.  This episode?  MONSTER TRUCKS.

No, you didn’t read that wrong. In her previous role at an auto supplier, Franco’s Tina Kozak brought Monster Jam to the office – literally.

“When I worked in corporate communications, our CEO wanted to do something fun to get the executives pumped up before an internal meeting. He had a few ideas. One included skydiving, but our insurance department nixed that. So instead, he decided he wanted to hire a monster truck and produce a video that showed us ‘crushing’ the competition. We tracked down Avenger, one of the popular trucks on the Monster Truck circuit, and had our logo painted in flames on the body of the truck. We rented the parking lot at the old Novi Expo Center (EMTs on standby and all), bought a bunch of old cars from a junkyard (representing competing auto suppliers) and our CEO fulfilled his wish of crushing the competition. And now I have a contact in the Monster Truck world. It was a blast, an unforgettable project!”

–Tina Kozak

The company monster truck prepares to “crush the competition.”

What unusual experiences have you had in your career? Can you top Tina’s? Share them in our comments section.

Joe Ferlito is a senior account executive at Franco Public Relations Group. You can reach him at (313) 567-5031 or ferlito@franco.com.

zp8497586rq

Joe Ferlito’s series of unusual PR experiences: Part 1

Franco’s own Joe Ferlito, dressed as Marshall Molar, stands near the SEAL Indiana Mobile Dental Coach in Indianapolis.

Earlier this month, Ann Marie Fortunate blogged about the unpredictable days of PR. Her blog made me think – I’ve done some unusual things for my clients and I know other Franconians have too. I surveyed our staff and compiled some pretty entertaining stories that I’m sure you’ll enjoy. My “series of unusual PR experiences” will reflect on the unique opportunities we’ve had working for our clients. They involve scaffolding, clowns, burlap and mascots (no, not at one time).

I’ll kick it off with my most unusual PR experience to date.

A few years ago, Delta Dental introduced their Mascot, Marshall Molar. Typically Delta Dental employees play Marshall, but on one occasion, no one was available. You guessed it, I played Delta Dental’s mascot at an event to promote the Indiana University School of Dentistry Mobile Dental Sealant Program. And yes, that’s me in the photo.

It was a surreal experience for me. I remember as a child being mesmerized by mascots at Disney World, but I never imagined seeing kids’ reactions from inside the costume. Some were afraid, others excited, and from my perspective, it seemed they all believed there was such a thing as a giant, walking molar.

What unusual experiences have you had in your career? Share them in our comments section.

Follow @MarshallMolar on Twitter and on Facebook at www.facebook.com/themarshallmolar.

Joe Ferlito is a senior account executive at Franco Public Relations Group. You can reach him at (313) 567-5031 or ferlito@franco.com.