Joe Ferlito’s series of unusual PR experiences: Part 5

Are you hearing what I’m hearing? “We listen to our clients, understand their needs and create communications programs that support their business goals.” – Franco’s vision. Listening is something we consciously do. However, hearing or perceiving sound, is another matter. A recent unusual PR experience tested our hearing and led to a great team-building exercise.[…]

Joe Ferlito’s series of unusual PR experiences: Part 4

Taking PR to new heights We’ve established that there is no such thing as a typical day in PR, but Jim Miller’s unusual experiences take unusual to a new level, literally. At his previous agency, Jim worked with the Michigan Regional Council of Carpenters & Millwrights. One of the projects they were promoting was work[…]

Joe Ferlito’s series of unusual PR experiences: Part 3

How To Get Your Ex Back A crushing day in PR When I kicked off this series, I had compiled quite a list of wild and wacky PR experiences.  Well, they just keep coming.  This episode?  MONSTER TRUCKS. No, you didn’t read that wrong. In her previous role at an auto supplier, Franco’s Tina Kozak[…]

Joe Ferlito’s series of unusual PR experiences: Part 1

Earlier this month, Ann Marie Fortunate blogged about the unpredictable days of PR. Her blog made me think – I’ve done some unusual things for my clients and I know other Franconians have too. I surveyed our staff and compiled some pretty entertaining stories that I’m sure you’ll enjoy. My “series of unusual PR experiences”[…]