Tag Archives: Vinotecca

New Beer’s Eve: Six client beers

Among the many joys of working with beer, wine and restaurant clients, we learn quite a bit of great trivia. Like the fact that April 6 is celebrated by some as an unofficial U.S. holiday, “New Beer’s Eve.”

Vinotecca, Wine

Other perks include the occasional chance to catch one of Vinotecca’s monthly wine dinners.

Some basic research tells us that shortly after the end of U.S. Prohibition, the sale of beer became legal once again on April 7, 1933. Anticipating their first legal sip of beer in over 13 years, people lined up outside of taverns and breweries on April 6 to await midnight – making April 6 New Beer’s Eve.

If you’re looking to celebrate New Beer’s Eve, here are six of our clients’ new beers and signature classics that you can enjoy on April 6:

1. Buddy Brew at Buddy’s Pizza

Created in partnership with Griffin Claw Brewing Co., Buddy Brew is an American Pale Wheat Ale brewed with coriander and grapefruit peel, which perfectly complements their original Detroit-style square pizza. With a bright golden yellow color reminiscent of freshly baked pizza dough, the beer charms taste buds with a smooth, subtle sweetness to balance the richness of Buddy’s classic pizza flavors.

Buddy Brew became available in January and can be found at Buddy’s eight full service locations across metro Detroit in Auburn Hills, Dearborn, Detroit, Farmington Hills, Livonia, Novi, Warren and Shelby Township.

Detroit-style pizza, Buddy Brew

So many great flavors from Buddy’s in one photo.

2. Biere de Mars at Jolly Pumpkin Detroit

Biere de Mars is a seasonal flanders-style sour clocking in at 7% ABV — quite sour, and a standout among American wild ales. Its malty sweetness is balanced by firm oak notes, and the aroma hints sour cherries and light vanilla. As this beer warms, it opens up to reveal flavors reminiscent of leather, apricots, pears and wet leaves.

Jolly Pumpkin Artisan Ales are created by master brewer Ron Jeffries. Check out more Jolly Pumpkin Detroit beer here.

Jolly Pumpkin, Beer, Taps

There’s no shortage of great options on tap at Jolly Pumpkin Detroit.

3. Annie’s Spring Elixer at Grizzly Peak Brewing Co. in Ann Arbor

Annie’s Spring Elixer is a classic peppery and buoyant Farmhouse Ale made with 100% Michigan hops. This lighter, refreshing beer is a seasonal option for spring time, with 5.8% ABV.

Grizzly Peak’s beers are created by head brewer Duncan Williams. Check out more Grizzly Peak beer here.

Grizzly Peak Brewing Co., Beer Sampler, Beer Flight

Or you can always go for the variety of a sampler. Photo: Grizzly Peak Brewing Co. Facebook.

4. Sprechen Sie IPA at Old German in Ann Arbor

Sprechen Sie IPA is an American India Pale Ale made with German hops. The beer has a clean malt and a spicy, earthy hop – as opposed to the citrusy, fruity flavor of American hops.

Old German’s beers are created by head brewer Duncan Williams. Check out more Old German beer here.

Old German , beer

There’s no better place to grab a stein than Old German. Photo: Old German Facebook.

5. Cherry Imperial Stout at Bastone Brewery in Royal Oak

A strong beer with subtle fruitiness and a hint of cherry juice, Bastone’s Cherry Imperial Stout is a seasonal offering with 8.75% ABV.

Bastone’s beers are created by brewer Rockne Van Meter. Check out more Bastone beer here.

Bastone Brewery, Cherry Imperial Stout, Beer

Cherry Imperial Stout, pictured on the bar at Bastone Brewery.

6. Wittekerke at Monk Beer Abbey in Royal Oak

Monk Beer Abbey is the place to find Belgian style beers, with offerings like Wittekerke, an authentic Belgian wheat ale with 5% ABV, created by De Brabandere Brouwerij in Belgium. Monk rotates kegs of beers like Wittekerke, regularly changing up what’s available.

Check out more of Monk’s beer selection here.

Monk Beer Abbey, Belgian Style Beer

While you’re enjoying a glass of Belgian style, Monk’s unique décor doesn’t disappoint.

Enjoy responsibly, and happy New Beer’s Eve from Franco and our beer and restaurant clients!

Sarah Kornacki is an assistant account executive and Marie Stawasz is a senior account executive at Franco Public Relations Group. Connect with Franco PR on Facebook and Twitter @FrancoPRGroup

###

Franco On the Town – March Edition

In March, the Franco team could be found learning, engaging and traveling.

Tina K. and Elizabeth attended the EdelTrust Breakfast to discuss the results from this year’s Trust Barometer. The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents in 28 countries to examine trust in government, business, nongovernmental organizations, media and more.

EdelTrust Breakfast

Erica, Mary and Andrea welcomed Eastern Michigan University’s PRSSA to Detroit for a tour of the Franco office.

EMU PRSSA day

Team Franco survived Daylight Saving Time with a little help from our trusty friends at Starbucks.

Daylight Saving Time Starbucks

Franco celebrated St. Patrick’s Day with an Irish themed lunch and lots of green.

St. Patricks Day

While the team celebrated St. Patrick’s Day, Tina S. snapped this perfect picture from the balcony of Hayworth-Adams Hotel while she attended the Western Automotive Press Association gala with the Steel Market Development Institute.

Western Automotive Press Association gala

Tina K. moderated The Tale of Our City: PR’s Role in Detroit’s Revitalization panel hosted by Wayne State University and Michigan State University.

Tale of Our City

While Tina moderated, Erica set up shop at the internship fair hosted by Wayne State University PRSSA at The Tale of Our City to speak to college students about Franco.

Wayne State University internship fair

Sarah and Marie made an appearance at Vinotecca’s monthly wine dinner, featuring Girard Winery, where they learned about different types of wines and food pairings.

Vinotecca wine dinner featuring Girard Winery

Lauren and Ann Marie helped IBAS Brewery host Yelp Detroit for a brewing event. Guests spent the day brewing a Belgian Tripel and in just a few short months, the 9 gallons of man-made beer will be ready for at-home enjoyment.

IBAS Brewery

Pat interviewed Jeff Zaleski of PricewaterhouseCoopers  at the Belle Isle Aquarium for the Belle Isle Conservancy Grand Prixmiere welcome video.

Belle Isle Aquarium

Andrea coordinated The Salvation Army Emergency Disaster Services Director, Chuck McDougall interview on CW50’s Street Beat.

CW50 Street Beat

Mary ended the month by attending her first IABC Detroit event, The Power of Storytelling. Not only did she learn a thing about what makes a good story, but she found time to live tweet the event from Franco’s Twitter account.

IABC