As the first full-fledged restaurant grand openings we’ve supported since 2019, there was serious excitement and anticipation leading into the opening of Buddy’s Pizza’s new locations in April 2022.
>>APPROACH & RESULTS
Franco worked to build awareness surrounding the grand openings, securing local coverage with a number of media partners including the Detroit Free Press, Detroit News and WXYZ-TV.
To celebrate their grand openings, Buddy’s Pizza partnered with local nonprofits to raise donations during the events. More than $18,000 was raised and donated to Haven House and Child and Family Charities during the Okemos grand opening celebrations. In Clarkston, Buddy’s raised more than $12,000 to donate to Lighthouse MI. Buddy’s will also make a donation to the Clarkston Schools Therapy Dog Program through the Buddy’s Bones program, which is currently ongoing.
In addition to announcing the two locations to local media, Franco distributed a specialized press release to trade and industry publications to discuss the growth of Buddy’s Pizza.
We secured the following coverage through these efforts:
- Growth piece by the Detroit Free Press
- Article with Pizza Marketplace
- Podcast interview with Pizza Today
- Front page Detroit News article about the growth of fast-casual concept
In two months, we helped generate