Integrated Communications Manager
“Dedicated Program Manager & Account Strategist With an Eye for Integration”
Rachel Burnard is an integrated communications manager specializing in strategic planning and program management. She is a dedicated strategist, focused on crafting and optimizing programs that bring together all elements of integrated communications to deliver the greatest return to her clients. Rachel’s loyalty, outgoing personality and drive make her a go-to collaborator for colleagues and clients alike.
Rachel is a champion for Franco’s people-powered, data-driven approach with a meticulous eye for program metrics and analysis. Whether it’s building relationships, sharing news, planning events that excite or introducing others to organizations with incredible missions, she plays a critical role in connecting her clients to those who drive their businesses forward.
Before joining Franco as an intern in 2016, Rachel took her college career by storm interning with Yazaki North America and the Capital Area Humane Society. She also served on the executive board of Michigan State University’s Public Relations Student Society of America (PRSSA) and its student-run public relations agency, Hubbell Connections.
You can hear Rachel co-hosting with Dan Horn on Franco’s podcast – frankly… where they discuss integrated communications, business, media, life advice and more with the best in the industry. Listen and subscribe on Apple Podcasts and Spotify.
Rachel holds a Bachelor of Arts in communication with a minor in public relations from Michigan State University.