3 Challenges & Corresponding Opportunities of Managing Crisis Communications Today

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1. Pressed for time

The longer a company delays its response, the more its reputation could suffer. A good crisis communicator will take this opportunity to think fast, decide on a response and proceed with confidence and conviction. [{ "selector": ".xswip-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 251px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".dqnek-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".qfcbx-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

2. A high
expectation of transparency

Companies absolutely must lead with the truth or risk being exposed further down the road. Transparency presents an opportunity to build greater trust between companies and the public. [{ "selector": ".aqgeg-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".gdoae-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

3. The risk of burnout is real

Rather than just powering through, PR professionals should take this as an opportunity to build in time for reflection and assessing what’s working/not working during a crisis. [{ "selector": ".rbjpi-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateY(-142px)", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".uqkck-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".lfsrp-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Successfully managing a crisis requires a blend of preparation, anticipation and actionable skills. Remember, always lead with the truth during a crisis - because if you don't tell your story, someone else will.

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3 Challenges & Corresponding Opportunities of Managing Crisis Communications Today

start READING >

1. Pressed for time

2. A high
expectation of transparency

3. The risk of burnout is real

Successfully managing a crisis requires a blend of preparation, anticipation and actionable skills. Remember, always lead with the truth during a crisis - because if you don't tell your story, someone else will.

Senior Vice President

NIKKI LITTLE

3 Challenges & Corresponding Opportunities of Managing Crisis Communications Today

start READING >

1. Pressed for time

2. A high expectation of transparency

3. The risk of burnout is real

Successfully managing a crisis requires a blend of preparation, anticipation and actionable skills. Remember, always lead with the truth during a crisis - because if you don't tell your story, someone else will.

Senior Vice President

NIKKI LITTLE

2. A high
expectation of transparency