3 Truths of Social
Media Benchmarking

+ 3 KPIS TO TRACK!

Success of your social media posts comes down to whether it influenced your audience to take some sort of action. To assign appropriate success metrics it’s important to look at what your posts are trying to accomplish. 

THERE IS NO ONE-SIZE-FITS-ALL SUCCESS METRIC.

MEASURE WHAT MATTERS TO YOUR BRAND.

To effectively tie your efforts to business outcomes, you need to ensure you’re measuring your brand’s social media efforts against broader communications goals.

There will seldom be a case where a single metric defines your success – because rarely are your posts trying to accomplish one thing.
All actions should be accounted for in your reporting to measure your results.

There's little value in looking at metrics in silos

measure audience growth rate

benchmark average engagement rates

benchmark average impressions per post

Instead of asking how many new followers…

Instead of just measuring likes…

Instead of just measuring impressions…

KPIS THAT
MATTER

With social media ranking the top channel for marketing in 2022, accurately measuring and benchmarking your brand’s efforts on its shared channels is critical

Integrated Communications
Supervisor - Digital

LEXI TRIMPE

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