The "metaverse" is when the real world meets a virtual world. It contains seemingly limitless opportunities and provides brands with new ways to connect with their audience.
Coca Cola launched an NFT (non-fungible taken) collection, which raised over $500,000 in just 72 hours. The collections featured separate NFTs with a physical edition fridge filled with Coca Cola.
The main reason for early adoption is to appeal to today's consumers - especially if your brand caters to Gen X, Millennials and Gen Z generations. Consumers today want more innovative ways to learn about a company or product as opposed to invasive advertising tactics.
The Metaverse can be difficult to understand unless you have access to experts and developers, but there are a few key entry points we recommend looking into: event placements, ad placements such as virtual billboards, signage and posters and creating NFTs
for users to collect.
It's time to start thinking about bringing real-life experience to the virtual realm. Marketing strategies must make the shift from invasive to innovative across all industries sooner than later to meet consumers where they're at today.
Paid Search & Digital Marketing Specialist at Franco