A recap of Lexi Trimpe’s feature in Ragan Communications' NextUP video series featuring young leaders in communications.
With so many different voices online all competing to be heard, it can be hard to get your message across. Resonating with your audience almost always comes down to taking a quality over quantity approach.
What are you trying to get them to do? (The call-to-action)
What existing assets can you use to achieve this goal? (The content)
How can this be accomplished with the team you have? (The capacity)
Who are you trying to reach? (The customer)
The best way to analyze the success of a digital campaign requires implementing a scientific approach. Remember: there is no failure in organic social media campaigns – only learning.
Lexi Trimpe, Integrated Communications Manager – Digital at Franco