What’s public relations without the integration of marketing and social media? It’s like decaf coffee. It might warm you up a bit, but it will not give you the true boost you need.
Franco has long been a leader in marketing, from the early days of corporate newsletters to today’s complex integration of content strategies, design, digital marketing and analytics.
Analytics and the evolution of data has enabled organizations to gain insights into their customers that were not before possible.
Today’s public relations, marketing and social media programs are as much about data and analytics as they are about content and creativity. At Franco, we love to analyze data and trends as much as we love to write and design, and our client programs reap the benefits of this balanced approach to communications – communications that can truly impact organizational performance.
"Franco has done an outstanding job for our enterprise, coordinating joint efforts throughout our footprint and localizing news when needed. They have helped us capitalize on economies of scale while also meeting local objectives."
VICE PRESIDENT MARKETING, HEALTH CARE CLIENT