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The role of integrated communications in the healthcare industry is twofold: It has the power to help healthcare organizations successfully connect and care for those in need of their services while simultaneously expediting organizational growth.

Understanding the sensitive, targeted and timely nature of these efforts, we’ve helped client partners in the healthcare industry – including pharmaceuticals, medical devices, health systems and hospice organizations – make critical connections through integrated communications.

Franco’s years of experience in healthcare communications render us uniquely capable of effectively helping your organization reach its goals – and serve its community.

- Related WorkCapabilitiesHealthcareIndustriesPublic Relations
February 28, 2022

A Creative Take on Nonprofit Storytelling for World AIDS Day

An important element of nonprofit storytelling is a creative media relations strategy – finding that unique angle to share impactful stories. While Franco is known for integrated communications strategy and…
- Related WorkHealthcareHealthcareNonprofitNonprofitPublic Relations
May 25, 2021

Media Coverage Drives Tangible Results for Nonprofits

While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated communications support, earned media is often one of the most valuable and cost-effective pillars for…
hospice of michigan fundraiser- Related WorkAdvertisingHealthcareHealthcareNonprofitNonprofitPublic Relations
November 28, 2018

Hospice of Michigan Grand Rapids Fundraiser

Franco worked with Hospice of Michigan, which has a large presence in Grand Rapids, to promote its annual Barley, BBQ & Beats fundraiser event at Grand Rapids’ Van Andel Arena.…

Let us put our healthcare industry expertise to work for you.