Are you prepared for a crisis? Crises escalate quickly, and in today’s world of 24/7 news and viral social media, you can lose your good name in a flash. Having a partner on your side to help you prepare for and prevent a crisis is the best thing you can do to protect your company. Franco has extensive crisis communications experience, including CEO Tina Kozak’s decades of experience working alongside business leaders to coach, counsel and guide them through crisis situations.
When it comes to crisis communications, planning should be your first priority. We work with partners to prepare for the worst, asking the tough questions to make sure you and your team are ready: Do front-line communicators know what to do if a TV camera shows up? Do you have a rapid response protocol? Have you created the architecture for a “dark” crisis web page so you can immediately and frequently post updated information?
We work alongside our partners to provide counsel, address the issue and find the right approach to move forward – all with complete confidentiality. We prepare your spokespeople and help you effectively communicate with the media and your internal and external audiences, and we represent your organization in the best possible way.